Assistant Manager - Design

Overview

This role is responsible for steering the design process in alignment with the brand's design strategy, upholding global standards and maintaining a competitive advantage. The position demands adherence to the brand's design calendar while fostering creativity to meet evolving market demands.

Context and Challenges

The influx of international brands into India's apparel market has intensified competition, necessitating continuous innovation from the design team. Developing compelling seasonal concepts and ranges that excite customers and ensure commercial success is paramount. Additionally, product presentation and packaging must match international benchmarks to stand out.

Key challenges involve enhancing collection development processes to maximize commercial viability, elevating product presentation, ensuring efficient review workflows with agile lateral thinking, and sustaining creative excellence to maintain a competitive edge.

Responsibilities

• Collaborate with Designers and Brand Designers to gather inputs for new seasonal collections and range planning.
• Carry out seasonal market research to analyze competitors and category trends.
• Develop and present concepts as per brand guidelines; finalize seasonal ranges after gathering feedback.
• Create detailed seasonal range presentation boards and samples in coordination with sourcing and product teams.
• Organize and participate in trade shows, influencing and selling the collection to meet business objectives while collecting line feedback.
• Prepare precise sample indents with specifications, artworks, and colorways; ensure clear communication through detailed DMH notes to sampling merchandisers.
• Approve final gold seal samples created by sampling merchandisers.
• Drive innovation by conceptualizing new garment designs, fabrics, styling, and fits; prepare product development briefs.