Video Editor

About the Role

We are seeking a talented and innovative video editor to craft compelling AI-driven video advertisements for our direct-to-consumer brand. This role demands expertise in researching market trends and competitors to create captivating, high-conversion video content tailored for various social media platforms.

Key Responsibilities

• Analyze competitors and identify trending content ideas to inform video creation.
• Develop eye-catching hooks and creative ad concepts that stand out on social feeds.
• Write user-generated content (UGC) style and performance-based advertisement scripts.
• Utilize AI video generation tools such as Veo, Kling, Runway, and Pika to produce video content.
• Edit engaging short-form videos optimized for platforms like Meta, Instagram, TikTok, and YouTube Shorts.
• Enhance videos with captions, motion graphics, sound effects, and pattern interrupts to maintain viewer interest.
• Continuously improve creatives by analyzing key metrics including click-through rate (CTR), watch time, cost per acquisition (CPA), and return on ad spend (ROAS).
• Create product-focused AI-generated visuals and storyboards to support advertising objectives.

Required Skills and Expertise

• Proficiency in AI-assisted video generation technologies.
• Skilled in video editing software such as CapCut, Adobe Premiere Pro, and After Effects.
• Experience with prompt engineering to guide AI content creation.
• Understanding of direct-response copywriting principles.
• Familiarity with consumer psychology to influence viewer behavior.
• Knowledge of performance marketing strategies.
• Capability in producing impactful short-form social media content.

Compensation

The position offers a monthly salary of 15000 INR.