Vice President Brand & Marketing

About BeOnd

BeOnd is transforming premium leisure travel into a luxurious, seamless experience. As a specialized leisure airline, it emphasizes an all-lie-flat service, superior brand standards, and a contemporary approach to hospitality in the air.

Role Overview

This senior leadership position demands a strategic brand and marketing executive who will shape BeOnd’s market perception and translate branding efforts into tangible commercial success. Reporting closely with senior executives, this role is crucial for enhancing brand visibility, differentiating the company, and linking marketing initiatives to business expansion.

Primary Responsibilities

• Lead BeOnd’s comprehensive Brand & Marketing operations, encompassing brand management, marketing strategies, digital presence, social media, content creation, and event production.
• Define and safeguard the company’s brand identity and premium market positioning in collaboration with the CEO.
• Oversee the entire marketing mix including performance marketing, digital campaigns, public relations, social media engagement, and corporate event management.
• Recruit, mentor, and manage cross-functional teams in digital marketing, branding, PR, events, social channels, and creative services.
• Collaborate with the Chief Commercial Officer and Sales VPs to align branding efforts with demand generation, impacting bookings and revenue optimization.
• Manage the marketing budget, vendor and agency partnerships, and provide comprehensive reports on brand health and campaign return on investment.

Essential Qualifications and Skills

• A bachelor’s degree in Marketing, Communications, or a closely related discipline.
• At least 10 years of leadership experience in brand and marketing, particularly within premium travel, airlines, or the luxury hospitality sector.
• Advanced knowledge of digital marketing, brand strategy, public relations, and performance analytics.
• Proficient in Google Analytics, Google Ads, and CRM platforms.
• Experienced in utilizing analytics and reporting tools to link campaigns to bookings and evaluate ROI effectively.
• Demonstrated ability to make data-informed marketing decisions grounded in commercial insights.
• Skilled in managing relationships with agencies and coordinating with PR, media, and sales teams.
• Proven experience working alongside C-suite executives and commercial leaders to drive growth strategies within founder-led organizations.

Preferred Attributes

• Expertise in integrating brand and performance marketing, rather than managing them separately.
• Experience in establishing and leading compact, highly productive multidisciplinary marketing and creative teams.
• Familiarity with paid social platforms such as Meta.