Social Media Specialist

Role Overview

We are looking for a Social Media Specialist who is both creative and analytically inclined to drive and expand our digital footprint across diverse social media platforms. This role involves creating captivating content, managing the publication schedule, engaging with audiences, and using performance data to enhance social media strategies continuously.

Key Responsibilities

• Develop and implement data-driven social media plans that support overarching business objectives.
• Create and curate engaging posts including text, graphics, reels, videos, and stories optimized for platforms like Instagram, LinkedIn, TikTok, Twitter (X), Facebook, YouTube, and Pinterest.
• Work hand-in-hand with graphic designers, writers, and video editors to craft high-quality branded content.
• Keep abreast of new social media platforms, trends, algorithms, and viral content formats.
• Manage social media channels attentively, respond quickly to interactions, and nurture community trust, converting followers into brand advocates.
• Monitor online sentiment and handle customer inquiries and reputation management with professionalism and care.
• Maintain a detailed content calendar, planning posts 2 to 4 weeks in advance, and schedule them through tools like Hootsuite or Buffer.
• Ensure consistency in brand voice, tone, and visual style across digital media.
• Track critical KPIs such as engagement, reach, click-through rates, and follower increments, and produce insightful reports for optimization.
• Support paid campaign efforts by collaborating with digital marketing teams and coordinating with micro-influencers and partners where applicable.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related discipline, or comparable experience.
• A minimum of 2 to 4 years handling social media accounts for brands or agencies with a proven record of successful campaigns and content creation.
• Competency in social media scheduling software such as Sprout Social, Hootsuite, Buffer, or Later.
• Basic skills in graphic design and video editing using tools such as Canva, Adobe Creative Cloud, CapCut, or Premiere Pro.
• Experience with analytics platforms including Google Analytics and Meta Business Suite.
• Excellent verbal and written communication abilities, effective project and time management, creativity, adaptability, and empathy.

Performance Metrics

• Growing follower counts on key channels.
• Boosting engagement through likes, comments, shares, and saves.
• Driving traffic with improved conversion and click-through rates.
• Enhancing brand awareness evidenced by impressions, reach, and positive brand sentiment.