Social Media Specialist

About the Position

The Social Media Specialist will support the Marketing & PR Department by developing and executing communication strategies to meet internal and external business goals.

Key Responsibilities

• Devise and implement comprehensive social media strategies across all brand channels.
• Manage content for various social platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, paid portals, and emerging channels aligned with market trends.
• Analyze campaign data monthly using templates provided by management to extract insights and track social media trends.
• Leverage data to shape posts and campaigns across all social accounts ensuring alignment with campaign messaging and deadlines.
• Collaborate with brand teams, agencies, and stakeholders to update information on products, pricing, and industry updates in line with planned activities.
• Coordinate with digital agencies and influencers by providing briefs, tracking deliverables, and submitting reports.
• Oversee community engagement by monitoring, interacting, and growing online follower bases through best practice management.
• Ensure brand consistency by adhering to the brand guidelines and managing real-time customer feedback and web traffic on social media initiatives.
• Conduct monthly competitor social media audits and incorporate findings into reports.
• Manage projects consistent with the overall social media and digital marketing strategies.
• Maintain and promote the company’s brand voice to increase overall brand awareness.
• Respond to communications from the manager and other parties within 8 hours, providing updates even if the issue is unresolved.
• Maintain comprehensive documentation for all services, items, and events procured during social media activities as per company procedures.

Qualifications and Experience

• Bachelor’s degree in marketing, communications, or a related discipline.
• 1 to 2 years of professional experience in digital media fields including social media, email marketing, and content marketing.
• Experience with graphic design, web design, and video production capabilities.
• Proficiency in HTML, CSS, and related coding languages.
• Familiarity with design software such as Photoshop and InDesign.
• Experience in using Google Analytics and other tracking or reporting platforms.
• Understanding of SEO best practices.

Personal Competencies

• Strong grasp of technology and business dynamics.
• Effective time and project management skills to meet deadlines.
• Excellent communication and interpersonal abilities with keen attention to detail.
• Quick learner with adaptability in communication and marketing approaches.
• Comprehensive knowledge of major social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and others.
• A creative thinker who produces engaging, out-of-the-box content.
• Analytical expertise in evaluating campaign performance metrics with tools like Google Analytics.
• Collaborative team player comfortable working with diverse internal stakeholders.