Social Media Marketing Executive

About Tittertots

Tittertots is a growing family lifestyle and sleepwear brand specializing in comfortable cotton nightwear, kidswear, and matching family collections.

Role Overview

We are seeking a proactive Social Media Marketing Executive to handle daily e-commerce tasks and develop a consistent, engaging social media presence. This hands-on position involves content creation, video production, photo shoots, and managing social media growth on platforms like Instagram.

Key Responsibilities

• Plan and maintain the daily content calendar for Instagram and other social media channels.
• Schedule and publish varied content formats including Reels, posts, and Stories.
• Create captivating captions and social media copy consistent with the Tittertots brand voice.
• Monitor trending Reel formats, audios, and social trends to generate relevant content ideas.
• Organize and coordinate product photoshoots, user-generated content (UGC), and creator collaborations.
• Produce simple videos and Reels utilizing tools like Canva and CapCut.
• Repurpose customer images, reviews, and product videos into social media posts.
• Manage responses to comments and direct messages or liaise with customer support for follow-ups.
• Support influencer outreach, collaboration efforts, and content coordination.
• Maintain an organized digital library of product photos, videos, and UGC assets.
• Track social media performance metrics including reach, engagement, follower growth, and Reel views.

Skills and Experience

• Minimum 2 years' experience in e-commerce, D2C, social media marketing, or related fields.
• Proficient understanding of social media platforms, especially Instagram and current trends like Reels.
• Basic skills in Canva and video editing software such as CapCut.
• Strong command of written English with ability to craft engaging short copy.
• Comfortable using Excel or Google Sheets for task management.
• Attention to detail with the ability to multitask and adhere to deadlines.
• Experience in fashion, kidswear, lifestyle, or D2C brand sectors is advantageous.

Desired Attributes

• Hands-on and creative approach with a focus on execution.
• Confident in creating compelling Instagram Reels and other content formats.

Key Performance Indicators

• Maintaining consistent social media posting schedules.
• High quality and frequent generation of Reels and other content.
• Effective creation of advertising content.
• Boosting social media engagement and reach.
• Timely delivery of ad content for campaigns.

Additional Details

Location: Greater Noida, Uttar Pradesh. Employment type: Full-time. Immediate or early joining is preferred.

Compensation

Monthly salary between 15,000 and 30,000 INR.