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Job description
About the Role
Join Hire Hangar Global and collaborate with rapidly expanding international companies to develop a rewarding long-term career. We are seeking a Social Content Strategist & Creator to spearhead the Instagram presence of a thriving D2C subscription brand. This remote position requires working within US time zones (PST - EST) and involves replacing an external agency with a dedicated professional who fully understands and embodies the brand's identity.
Key Responsibilities
- Formulate and take ownership of a comprehensive Instagram content strategy that aligns with the brand’s core values and subscription growth objectives.
- Develop and maintain a detailed content calendar ensuring consistent, on-brand publication of posts.
- Analyze content opportunities and gaps proactively, offering innovative ideas to enhance engagement.
- Produce compelling short-form videos and static content that feel authentic and relatable, avoiding artificial appearances.
- Craft captions that resonate with the target audience naturally without being overtly promotional.
- Manage visual elements including cover images and post thumbnails to ensure each upload appears thoughtful and polished.
- Source and engage with influencers and UGC creators relevant to the brand to cultivate a bank of fresh, genuine content.
- Manage content permissions, approvals, and cross-platform utilization of creator contributions effectively.
- Regularly analyze Instagram metrics to refine strategy based on audience engagement and growth trends.
- Provide reports highlighting effective tactics and continuously evolve content approaches with each cycle.
Qualifications and Skills
- Native or near-native English proficiency in both writing and verbal communication.
- A portfolio demonstrating genuine brand stewardship rather than merely scheduling posts.
- Strong visual design sense and content production skills beyond basic graphic tools like Canva.
- Practical experience coordinating influencer and UGC pipelines.
- Proven success managing social media accounts end-to-end from strategy formation to execution.
- Prior experience working remotely with US or UK companies, skilled in tools such as Asana, ClickUp, WhatsApp, and Google Workspace is mandatory.
Preferred Experience
- Background in D2C or subscription-based e-commerce industries.
- Insight into the target consumer base's preferences and repulsions.
- Comfortable appearing on camera for content or recruitment purposes.
Tools and Technologies
- Instagram and other short-form video platforms.
- Advanced video editing and content creation software (applicants should specify their toolsets).
- Project management systems such as Asana, ClickUp, or equivalent.
- Google Workspace, WhatsApp, and asynchronous communication platforms.
Additional Information
Applicants must complete the application thoroughly, including submitting a video as the first interview stage. Applications lacking the video component will be ineligible for consideration. Hire Hangar connects talented individuals with reputable employers offering competitive salaries and genuine growth opportunities.