Senior Manager, Strategic Insights

About Visa

Visa stands as a global frontrunner in payments technology, enabling transactions across consumers, merchants, financial institutions, and governments in over 200 countries and territories. The company is committed to enhancing lives worldwide by offering the best payment solutions.

At Visa, employees have the chance to create meaningful impact on a large scale by addressing important challenges, advancing their expertise, and seeing how their work improves lives globally.

Join Visa to contribute work that matters personally, socially, and globally. Your efforts spark progress.

Role Overview

The Senior Manager of Strategic Insights in the Asia Pacific Strategy, Insights & Analytics team—part of AP Marketing—acts as a key strategic advisor by transforming customer, market, competitor, and business intelligence into actionable strategies that enhance marketing priorities, thought leadership, marketing effectiveness, and commercial growth across the region.

This position emphasizes B2B Marketing, particularly in commercial payments, money movement, small and medium-sized businesses (SMBs), acceptance, and emerging payment ecosystems. Additionally, it contributes to select consumer and commerce thought leadership projects that strengthen Visa's position in the market.

Key Responsibilities

• Collaborate with Product, B2B Marketing, and business units to identify customer demands, market opportunities, barriers to adoption, and growth tactics across commercial payments, money movement, SMBs, acceptance, and emerging payment environments.
• Convert insights into targeted value propositions, segmentation strategies, buyer journeys, messaging frameworks, sales enablement tools, and go-to-market plans.
• Create actionable intelligence on customers, market dynamics, competitors, and cultural trends to guide marketing strategy, product launches, thought leadership, client interaction, and business planning.
• Relate insights to measurable growth, marketing impact, and commercial results throughout Asia Pacific.
• Produce executive-level presentations, thought leadership publications, client-facing insights, industry viewpoints, and strategic narratives addressing themes like affluent consumers, travel, next-generation consumers, future commerce, and evolving societal and technological trends.
• Partner with Marketing, Product, Commercial Solutions, Cross-Border, Communications, regional teams, and global stakeholders to integrate insights into planning, campaigns, customer engagement, thought leadership, and growth initiatives.
• Serve as a trusted advisor driving consensus and action through insight-driven recommendations.
• Lead comprehensive research projects employing quantitative, qualitative, and mixed methodologies from design through execution, ensuring methodological integrity, vendor oversight, high-quality outputs, and actionable findings.
• Promote best practices in insight generation, synthesis, and implementation regionally.
• Utilize AI-supported research instruments, synthesis platforms, knowledge management systems, and automation to enhance insight quality, speed, and scalability.
• Develop repeatable insight products, frameworks, and enablement tools to magnify organizational influence across Asia Pacific.

Qualifications

• Over 12 years of experience in areas such as insights, thought leadership, strategy, consulting, market research, or marketing strategy.
• Demonstrated expertise supporting B2B Marketing objectives including customer segmentation, buyer persona creation, account-based marketing, demand generation, customer lifecycle management, sales support, or market entry strategy.
• Experience conducting research with businesses, merchants, SMEs, financial institutions, treasury teams, procurement leaders, finance decision-makers, or payment ecosystem partners.
• Skilled in shaping product commercialization, go-to-market execution, marketing plans, and growth strategies through customer and market data.
• Proven capability to craft thought leadership content, industry insights, and customer understanding for both business and consumer markets.
• Excellent at storytelling and synthesizing complex information into clear and persuasive business advice.
• Experienced in creating executive presentations, client-oriented thought leadership, and strategic stories.
• Familiar with using AI-powered tools to speed research, synthesis, reporting, and knowledge management.
• Highly skilled in stakeholder engagement and influencing, including senior executives, clients, partners, agencies, and functional teams.
• Strong project management aptitude with the capacity to handle multiple priorities in a complex matrix environment.
• Outstanding written, verbal, and presentation communication skills.
• Experience in the Asia Pacific markets and/or sectors like payments, financial services, digital commerce, technology, travel, luxury goods, or consumer industries is beneficial.
• Bachelor's degree in Business, Marketing, Economics, Psychology, Sociology, Anthropology, Market Research or a related discipline; advanced degrees such as an MBA are advantageous.

Additional Information

Visa mandates a minimum of three days per week in the office, with specific arrangements to be confirmed by the hiring manager.

Visa is an Equal Employment Opportunity employer committed to inclusive hiring practices without discrimination on race, color, religion, sex, national origin, sexual orientation, gender identity, disability, veteran status, or criminal history in alignment with EEOC guidelines and applicable laws.