Senior Executive, Creative Content

About the Role

At Marina Bay Sands, enhance your passion by collaborating with industry experts and building a rewarding career. This position uniquely blends art direction with creative content strategy, requiring enthusiasm for pitching ideas to stakeholders and working closely with producers, creatives, and designers to achieve outstanding creative outputs. The role focuses on brand building through storytelling and campaigns across diverse platforms, ensuring cohesion across various project components and brand elements.

Key Responsibilities

• Collaborate with Creative Strategy & Content teams to define and communicate the content strategy for Marina Bay Sands, ensuring consistency across all projects.
• Assist in crafting creative briefs that effectively express ideas, audience insights, and intended executions.
• Convert marketing goals into clear creative concepts, narratives, and strategic directions aligned with campaign objectives, target audiences, and overall brand strategy.
• Collaborate with designers, writers, and account managers to produce compelling creative and editorial content that supports primary brand messaging.
• Create persuasive creative content presentations and decks to clearly convey ideas to stakeholders.
• Participate in brief development, storyboarding, and provide on-set art direction during shoots and campaigns, ensuring alignment of creative, strategic, and asset delivery aspects.
• Oversee planning and execution of creative content across multiple channels, maintaining consistency and cross-functional visibility.
• Contribute to scheduling branded asset and editorial content calendars.
• Monitor industry trends, consumer behavior, and competitive landscapes to translate insights into ideas that enhance category relevance.
• Partner with Brand team leaders to influence the brand’s identity and creative deliverables across advertising, marketing, digital media, editorial, social platforms, and CRM.

Experience & Qualifications

• 3-4 years of experience in conceptual creative roles, including art direction or editorial responsibilities.
• Portfolio showcasing diverse creative campaigns spanning brand initiatives, influencer marketing, activations, moving images, digital content, motion graphics, print, and social media.
• Proven experience designing targeted creative content for varied markets such as Asia, the US, UK, and other regional non-English markets.
• In-depth knowledge of large-scale digital asset production, post-production processes, and technical standards including video formats and email templates.
• Advanced expertise in graphic design, typography, art direction, and motion graphics; highly skilled in Adobe Creative Suite tools such as Photoshop, Illustrator, InDesign, and XD.
• Excellent communication and presentation skills with the ability to lead concept pitches and articulate creative reasoning clearly.
• Experience leading creative ideation and execution for global or luxury brands, including company-wide projects.
• Strong aesthetic judgment combined with unique creativity and originality.
• A proactive, positive, and collaborative approach with a solutions-focused mindset.
• Ability to navigate brand, stakeholder, and production constraints creatively within well-defined limits.

Commitment to Diversity

Marina Bay Sands values diversity, equity, and inclusion, ensuring equal opportunities for talent growth aligned with the company's expansion in Singapore. Employees are expected to comply fully with company rules, policies, ethics, and conduct standards.