Performance Marketing Manager

Overview

Join Compound, a dermatologist-founded skincare brand focused on scientifically-backed, high-performance products with a customer-centric approach. We are seeking a Performance Marketing Manager based in Gurugram to lead end-to-end paid marketing efforts and drive growth.

Key Responsibilities

• Manage and optimize Meta and Google Ads campaigns from planning to execution, focusing on audience targeting, bidding strategies, budget allocation, and scaling.
• Develop strategies for prospecting, retargeting, and retaining customers systematically.
• Continuously analyze metrics like CAC, MER, ROAS, blended CAC, AOV, conversion rates, LTV:CAC ratios, and new versus returning customer economics to enhance growth economics.
• Interpret the connection between advertising spending, gross margins, and contribution margins, emphasizing overall business profitability beyond just platform ROAS.
• Collaborate closely with content and creative teams to evaluate which creative hooks, formats, creators, and messaging boost conversions; establish a structured approach to creative testing and identify creative fatigue early.
• Use insights from advertising data to provide clear, actionable briefs to the creative team.
• Possess strong expertise in digital analytics including Meta attribution, Shopify analytics, GA4, Google Ads, as well as tracking technologies like Pixel, CAPI, and GTM.
• Evaluate customer journey funnel metrics from impression through repeat purchase and create comprehensive weekly and monthly performance dashboards.

Candidate Profile

• 3 to 6 years of direct performance marketing experience, preferably within D2C or e-commerce sectors.
• Proven ability to manage and scale substantial Meta advertising budgets with expertise in Meta Ads; experience with Google Ads is advantageous.
• Experience working with Shopify-based D2C businesses is highly desirable.
• Strong analytical and numerical skills, a high degree of ownership, and the capability to work closely with company founders in a dynamic environment.