Paid Specialist

About Hollywoodbets

Hollywoodbets, originating from Durban, South Africa, has evolved into a leading sports and entertainment betting operator active across Africa and the UK. The brand partners with renowned sports teams and events, providing customers with stylish and convenient betting experiences both online and in retail branches. Joining Hollywoodbets means becoming part of a dynamic, innovative team committed to growth and pushing boundaries.

Key Responsibilities

• Manage and optimize Google AdWords accounts, ensuring correct setup, precise keyword bidding, and budget alignment per product to meet targets.
• Run campaigns across Google Search, Google Display Network, and Smart Display programs.
• Oversee and implement daily programmatic buying across multiple channels and formats to achieve campaign KPIs.
• Optimize click-through rates, landing pages, quality scores, and conversion rates continuously.
• Conduct effective keyword research and implement results accordingly.
• Create, align, and test advertisement copy following brand strategies.
• Prepare ad-hoc, weekly, monthly, and quarterly performance reports for internal teams and conduct quarterly reviews with Google.
• Use intermediate to advanced Google Analytics and Google Tag Manager skills to analyze campaigns.
• Communicate regularly with internal stakeholders to ensure targets are met and processes improved.
• Attend training sessions and apply new knowledge and processes to improve efficiency.
• Initiate innovative technologies, monitor market trends, and seek opportunities to enhance business effectiveness.
• Work across various digital marketing functions including email, SMS, affiliate marketing, SEO, with willingness to expand knowledge.
• Maintain a basic understanding of platforms such as Yahoo and Bing.
• Engage in content marketing and SEO-focused content growth efforts.
• Review and analyze websites to identify opportunities for optimization and increased traffic.
• Research competitors and suggest improvements.
• Perform regular SEO audits and stay updated on industry trends and best practices.
• Uphold company policies, ensure compliance with brand guidelines, and maintain error-free, unbiased content.
• Contribute to growth and innovation goals by sourcing new customers and developing new product offerings.

Qualifications and Experience

• Minimum 2 to 3 years of experience in SEO and PPC management.
• A degree in Marketing, Digital Technologies, or a related field is advantageous.
• Strong project management and reporting abilities.
• Excellent verbal and written communication skills with the ability to work both independently and collaboratively.
• Organized, analytical, and capable of managing time effectively.

Work Environment and Values

• Comply with all company policies, values, and procedural requirements.
• Maintain organized backups and chronological storage of designs, artwork, and approvals.
• Ensure all deliverables are free from racial, gender bias, or defamatory content.
• Actively support business goals such as margin improvement and client retention.

Additional Information

This position is based in Umhlanga, Durban. Candidates ready to grow professionally, embrace challenges in a fast-paced environment, and contribute creatively to the team are encouraged to apply. If you do not receive contact within 30 days, please consider your application unsuccessful.