Job description

About the Role

Triss Salon seeks a skilled Meta Ads Manager, preferably based in Agra or open to remote work contingent on performance, to design and execute strategic Facebook and Instagram advertising campaigns. The role focuses on attracting quality leads, boosting appointment bookings, enhancing retail sales, and increasing return on ad spend (ROAS) for multiple salon branches.

Responsibilities

Design, launch, and oversee Meta (Facebook and Instagram) ad campaigns.
Drive qualified leads for salon services, memberships, and special promotions.
Refine campaigns by analyzing and optimizing metrics such as CPL, CPA, CTR, ROAS, and conversions.
Develop targeted audience segments, including custom, lookalike, and retargeting groups.
Implement A/B testing on ad creatives, copywriting, and landing page performance.
Collaborate with creative teams to produce high-impact ad visuals and videos.
Efficiently manage advertising budgets to maximize campaign profitability.
Deploy and maintain Meta Pixel, Conversion API, and event tracking configurations.
Perform in-depth campaign analysis and generate reports with actionable recommendations on a weekly and monthly basis.
Keep abreast of evolving Meta advertising trends, policies, and algorithm updates.

Requirements

Minimum two years of direct experience managing Meta advertisements.
Demonstrated success in lead generation and achieving profitable ROAS.
Proficient with Meta Business Manager, Ads Manager, Meta Pixel, and Conversion API tools.
Hands-on experience in campaigns for lead generation, e-commerce, or local businesses.
Strong analytical skills for data interpretation and independent optimization decisions.
Excellent communication and reporting capabilities.
Experience within beauty, wellness, healthcare, luxury, or hospitality marketing sectors is a plus.

Key Performance Indicators (KPIs)

Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Booking Conversion Rate
Lead-to-Sale Conversion
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Campaign Scaling Efficiency

Compensation and Benefits

Attractive salary package with incentives based on performance.
Opportunity to manage advertising for a rapidly expanding premium salon brand.
Creative latitude to experiment with and scale advertising campaigns.
Access to continuous professional development and learning prospects.
A collaborative workplace focused on performance results.

Additional Information

If you are passionate about scaling brands through Meta Ads, please submit your application. Contact: 9997119955.

Meta Ads Manager