Manager, Loyalty and Personalized Offers

About Macy's

Macy's is a historic retailer with over 160 years of legacy, blending innovation with tradition. It is known for iconic events like the Macy's 4th of July Fireworks and the Thanksgiving Day Parade, creating cherished moments for customers and employees alike. Macy's is a vibrant workplace that values memorable experiences and growth.

Position Summary

The Manager of Loyalty and Personalized Offers drives the loyalty program's external partnerships and manages key internal relationships to boost customer engagement via targeted offers throughout the customer lifecycle. This role demands skills in campaign management, omnichannel marketing, and strategic partnerships within a fast-paced retail setting. The incumbent will collaborate closely with diverse marketing teams to enhance program value, foster stronger customer connections, and achieve business goals.

Key Responsibilities

• Assist the Senior Manager in shaping Macy’s loyalty partnership strategic plans, including defining objectives, market launches, and communication strategies.
• Oversee complete management of pivotal loyalty partnerships, identifying ways to increase customer value, optimizing assets, executing activation, and maintaining daily partner relations.
• Collaborate with Marketing Effectiveness, Analytics, and Merchandise Marketing to design and implement strategic loyalty offers.
• Implement test-and-learn initiatives to innovate, measure success against loyalty key indicators, enhance customer lifetime value, and optimize the timing and frequency of offers.
• Drive consensus among cross-functional teams to develop credit and loyalty promotions that align strategically, deliver mutual business benefits, and uphold brand standards.
• Enhance and manage the omnichannel customer experience related to loyalty programs, supporting roadmap development.
• Analyze and report on partnership and offer results, providing insights and recommendations to stakeholders.
• Stay informed about competitors’ loyalty programs and market trends to maintain a strong strategic stance.
• Maintain consistent attendance and punctuality.
• Promote a respectful, inclusive environment fostering genuine connections with colleagues, customers, and community members.
• Perform additional related duties as assigned.

Required Skills and Expertise

• Proficiency in loyalty and lifecycle marketing focused on member acquisition, retention, and engagement to enhance lifetime value.
• Strong partnership management capabilities to identify and cultivate strategic relationships supporting business goals.
• Extensive experience managing omnichannel marketing campaigns, from conception through execution and optimization.
• Forward-thinking strategic planning and ability to develop effective market strategies and experimental programs.
• Analytical expertise for evaluating campaign results and delivering data-driven insights.
• Excellent collaboration skills to align and influence teams across Marketing, Analytics, Merchandising, and Technology.
• Outstanding communication and interpersonal skills to nurture relationships and clearly convey strategies and outcomes.
• Deep understanding of customer-centric marketing, personalization, and unified customer experiences to boost brand loyalty.

Candidate Profile

• Bachelor’s degree or relevant equivalent experience with 3-5 years in related marketing roles is recommended.
• Capability to effectively communicate, collaborate, and use office technologies; able to review various information formats and interact within the workplace setting.
• Flexibility to work varied schedules as per organizational needs.

Employee Benefits

Macy's offers a supportive, inclusive workplace with competitive compensation and comprehensive benefits including health and wellness coverage and a 401(k) plan with matching contributions. Employees receive paid time off, eight paid holidays annually, and opportunities for professional development and leadership growth. The company values community involvement and encourages participation in Colleague Resource Groups and volunteer programs.

• Discounts on merchandise
• Performance-driven incentives
• Annual merit-based salary reviews
• Employee Assistance Program offering mental health support and legal/financial guidance
• Tuition reimbursement to support continuous learning

Additional Information

Macy’s is an Equal Opportunity Employer committed to diversity and inclusion. Job descriptions may be updated as necessary. This role may be eligible for performance-based bonuses. Benefit eligibility varies based on factors like location, job level, and length of employment.