Innovation Strategist - Consumer Packaged Goods (CPG)

About Huxly

Huxly is a creative consultancy specializing in product innovation and strategic insight within the food, beverage, and consumer product sectors. Operating as part of MMR, Huxly collaborates with leading global brands to uncover human behaviors, cultural trends, and market opportunities, transforming these into practical and commercially viable innovations. Their services include innovation strategy formulation, trend analysis, consumer research, concept creation, and experiential ideation, facilitating clients from initial ideation stages to tangible product development.

Based in Singapore, the Huxly APAC team works across diverse markets in Asia-Pacific and Australia-New Zealand regions. They are expanding their capabilities to deliver numerous high-quality innovation projects simultaneously. The team is composed of enthusiastic professionals with expertise in cultural analysis, semiotics, anthropology, and brand strategy who foster a collaborative and engaging working atmosphere.

Role Overview

The Innovation Strategist will actively contribute to and lead innovation projects, emphasizing cultural and trend analysis, ideation, collaborative creation, and strategic advice. Key duties include assisting with project management from preliminary research through to concept execution, identifying emerging trends in food, beverage, FMCG, and lifestyle sectors, and transforming insights into fresh opportunities.

Key Duties

• Assist and lead innovation initiatives from exploration to concept development phases.
• Identify and analyze emerging trends within food, beverages, consumer packaged goods, and lifestyle domains to inspire innovative ideas.
• Conduct desk research and inspiration scans to stimulate ideation and generate creativity.
• Facilitate ideation workshops, co-creation sessions, and innovation labs by contributing energy, structure, and original thinking.
• Develop early-stage ideas into commercially viable and relevant concepts.
• Execute projects combining creativity with rigor, adaptable across various teams and project types.

Required Skills and Experience

• 3 to 5 years of experience in innovation, creative strategy, insights, or related areas.
• Comprehensive knowledge of the innovation process and methodologies.
• Hands-on experience supporting innovation or creative projects within client organizations or agencies.
• Proficiency in ideation and workshop facilitation techniques.
• Strong commercial acumen connecting insights to business outcomes.
• Genuine passion for the food, beverage, or personal care industries.
• Familiarity with the Asia-Pacific markets, demonstrating sensitivity to cultural nuances across the region.
• Preferably experience of living or working within the Asia-Pacific region.
• Regional language skills are advantageous.
• Willingness and ability to travel within Asia-Pacific.
• Currently based in or willing to relocate to Singapore.

Benefits and Culture

Huxly values employee well-being and happiness, regardless of location. They offer competitive remunerations, generous leave allowances, and excellent opportunities for training and development. The company's vibrant culture and focus on team welfare create a supportive and enjoyable workplace environment.

Join Huxly to be part of a dynamic team that delivers outstanding innovative solutions and exceeds client expectations.