Head of Growth

Role Overview

Join a pioneering startup backed by Deck2 Capital that specializes in acquiring profitable digital insurance companies, with operations managed by Cove. This founding role as Head of Growth entails overseeing customer acquisition and scaling efforts for a newly acquired Australian consumer insurance business. The venture is profitable and operates in stealth mode, emphasizing quality customer acquisition over volume.

Key Responsibilities

Manage the entire customer acquisition funnel including channels, budgeting, conversion rates, and experimentation. Focus on acquiring valuable customers by aligning acquisition efforts with portfolio quality and risk assessment, collaborating closely with pricing, product, and data science teams.

Candidate Requirements

• Highly data-driven with deep understanding of metrics such as CAC, LTV, NCI, conversion rates, and payback periods to inform decision-making.
• Proven experience in the insurance industry or related regulated consumer sectors, with strong knowledge of personal insurance lines and market dynamics.
• Expertise in performance marketing, paid channels, and structured experimentation including A/B/X testing aimed at impactful outcomes.
• Ability to carefully balance growth ambitions with unit economics, demonstrating credibility to work alongside pricing and finance stakeholders.
• Experience or comfort with AI-native approaches to growth, including the use of AI agents for multi-step tasks, data warehouse (DWH) and retrieval-augmented generation (RAG) tooling, advanced prompt and context engineering, and a proactive attitude toward building growth tools even without programming skills.

Additional Information

This opportunity offers the chance to lead growth in a serious consumer-focused insurance business using a cutting-edge platform without legacy constraints.