General Manager Sales & Marketing - TMT Steel Bars

Role Overview

The General Manager of Sales for TMT steel bars will lead the entire sales division, focusing on expanding dealer and distributor networks, increasing business-to-business project revenues, and managing overall profit and loss responsibility.

Key Responsibilities

• Develop comprehensive annual sales strategies, including volume and pricing objectives, to enhance market penetration within the region.
• Identify, recruit, and train channel partners such as C&F agents, distributors, and retail dealers to strengthen the sales network.
• Establish and maintain direct relationships with major builders, developers, government infrastructure bodies, and EPC contractors to boost institutional and project sales.
• Provide leadership and mentorship to regional sales managers, territory heads, and field staff to ensure effective field-level execution.
• Manage cash flow and credit, monitor outstanding payments, and enforce financial compliance standards across the sales operations.
• Gather and analyze market intelligence on competitor activities, steel price movements, and regional construction demand to inform strategic decisions.