Digital Marketing Executive - D2C Growth

About the Role

We are seeking a proactive Digital Marketing Executive to independently oversee digital marketing initiatives focused on Direct-to-Consumer (D2C) brands. The primary goal is to enhance online sales, maximize return on ad spend (ROAS), and drive sustainable growth through data-driven strategies and campaign management.

Key Responsibilities

• Develop, implement, and optimize paid advertising campaigns across Meta Ads and Google Ads platforms, including Google Shopping and Performance Max campaigns.
• Perform thorough audience, keyword, competitor, and market research to identify scaling opportunities for campaigns.
• Own the digital growth trajectory of assigned D2C accounts by understanding the entire customer journey from advertisement to purchase.
• Analyze sales data to pinpoint areas for enhancement and recommend improvements to product pages, landing pages, offers, website experience, and conversion funnels.
• Support product launches, promotional activities, and seasonal campaigns to boost performance.
• Work effectively with Shopify and WooCommerce platforms — understanding site architecture, product pages, collections, and basic eCommerce functionalities.
• Coordinate with development and design teams for website updates and resolve any issues impacting campaign outcomes or site conversions.
• Utilize Google Analytics 4 and ad platform data to monitor key metrics such as revenue, ROAS, customer acquisition cost (CAC), cost per acquisition (CPA), conversion rates, click-through rate (CTR), website traffic, and average order value.
• Prepare detailed performance reports translating data insights into actionable marketing recommendations.
• Collaborate with creative and content teams to fulfill campaign requirements and support influencer marketing strategies, including influencer identification and performance monitoring.
• Engage in brand-building efforts by contributing to brainstorming sessions and managing promotional plans across various channels like SEO, social media, WhatsApp, and email marketing.
• Maintain clear, professional communication with clients through meetings and performance reviews, articulating campaign results, plans, challenges, and proposing solutions.

Essential Requirements

• 2-3 years of practical experience in digital or performance marketing.
• Proficiency with Meta Ads Manager and Google Ads platforms.
• Experience managing Google Shopping and/or Performance Max campaigns.
• Familiarity with Google Analytics / GA4 for performance tracking and analysis.
• Hands-on experience with D2C or eCommerce brand marketing.
• Basic working knowledge of Shopify and WooCommerce website management.
• Strong grasp of performance metrics including ROAS, CAC, CPA, CTR, and conversion rates.
• Analytical mindset combined with problem-solving capabilities.
• Excellent verbal and written communication skills capable of client-facing interactions.
• Ability to manage multiple accounts independently with a results-oriented and accountable approach.

Desirable Skills

• Experience with Google Merchant Center.
• Working knowledge of Google Tag Manager, Meta Pixel, and conversion tracking techniques.
• Shopify store management experience.
• Exposure to influencer marketing and campaign execution.
• Basic SEO understanding.
• Familiarity with email and WhatsApp marketing tools.
• Knowledge of landing page and conversion rate optimization strategies.
• Background in digital marketing or eCommerce agencies.
• Interest or experience with AI and automation tools in marketing.

Who Should Apply?

• Candidates with 2-3 years of independent digital marketing campaign management experience, especially on Meta and Google platforms.
• Those who have worked with D2C or eCommerce brands and prioritize sales outcomes beyond mere impressions and clicks.
• Individuals comfortable with data analysis and deriving insights to enhance marketing effectiveness.
• Professionals able to communicate confidently with clients and collaborate across marketing, eCommerce, analytics, technology, and creative teams.
• Self-starters who take ownership and drive results without needing continual supervision.

Additional Information

The role requires ownership over the entire marketing cycle including planning, execution, optimization, reporting, and growth management. The ultimate responsibility lies in increasing online sales and ensuring profitable D2C business expansion for clients.