Digital Marketing Executive

About Itsu

Itsu is a prominent Asian-inspired quick-service brand with over 80 locations operating across the UK and Belgium, accompanied by a growing wholesale business across Europe and beyond. Known for fresh, delicious offerings made daily, Itsu is celebrated as a leader in healthy fast food. Beyond restaurants, Itsu's grocery line delivers premium Asian-inspired products available online and in supermarkets, supporting ambitious growth initiatives on domestic and international fronts. Supported by innovative technologies and a skilled team, Itsu is shaping the future of fast food.

Role Overview

This Digital Marketing Executive position is focused on elevating the digital customer journey through consistent, creative, and engaging experiences across all platforms. This includes spearheading management of the website, in-restaurant kiosks, CRM initiatives, and mobile app presence. The company was recently honoured with the Best Omnichannel Award at the Retailers Retail Awards, reflecting the exceptional work done and driving a commitment to continual improvement.

Key Responsibilities

• Lead content management for Itsu's website and related third-party digital platforms such as Google and the app, aligning updates with marketing campaigns and projects.
• Coordinate and execute seasonal menu launches across digital customer touchpoints including kiosks, website, and app, working closely with stakeholders.
• Drive ongoing enhancements of in-restaurant kiosk ordering experiences by researching competitor offerings and conducting store visits to optimize customer journeys.
• Implement and manage SEO strategies including search engine marketing, product updates, and creation of engaging blog content.
• Support CRM campaign setup in collaboration with the CRM manager, focusing on performance marketing.
• Serve as the primary liaison for internal teams and external agencies to ensure smooth operations.

Requirements

• Minimum of 2 years experience in a digital marketing role, preferably within hospitality, retail, or FMCG sectors, either in-house or agency-based.
• Exceptional verbal and written communication skills with strong copywriting ability.
• A proactive and agile self-starter adept at managing multiple deadlines independently in a dynamic environment.
• Demonstrated experience in search engine marketing and email marketing techniques.
• Excellent interpersonal skills and capacity for teamwork.
• A strong drive to achieve outstanding results and advance professionally within the company.
• A passion for digital innovation and technology to maintain Itsu's competitive edge.

Perks and Benefits

• Competitive salary package.
• Flexible work arrangements, including the option to work from home one day per week and up to two weeks annually working remotely from abroad.
• Generous paid time off including bank holidays.
• Complimentary breakfast and snacks available every day.
• Free lunch at the office and 50% discount at all Itsu stores when not in the office.
• Comprehensive benefits covering physical, mental, financial, environmental, and social wellbeing.
• Various company events and social activities throughout the year.