Creative Director

Overview

Sesame is pioneering a future where computers interact with humans naturally through sight, sound, and collaboration by creating voice agents as part of everyday life. The company is led by a team including founders from Oculus and Ubiquity6, and leaders from Meta, Google, and Apple, with expertise across hardware and software. This role offers the chance to shape a new consumer brand and wearable technology category from the ground up.

Role Summary

As the inaugural creative leader, you will shape the visual, aural, and experiential identity of Sesame. This position involves hands-on creation as well as guiding and elevating all related creative output. Projects vary broadly, from directing launch films and App Store assets to designing experiential events and coordinating with top-tier agencies. The role demands a strong passion for culture-building and creating both large-scale and small-scale brand touchpoints.

Key Duties

• Lead creative vision across all phases, including campaigns, editorial, social media, events, paid media, and web content.
• Personally develop concepts, copy, and art direction while improving the quality of work undertaken by others.
• Establish and operate a compact in-house content team, managing workflows and team members to ensure consistent, high-quality delivery.
• Oversee external agencies and production vendors from ideation through final production.
• Forge brand partnerships that expand Sesame’s cultural footprint.
• Collaborate closely with Product and Industrial Design to unify brand expression across hardware, software, and all platforms.
• Work alongside brand and product marketing to craft campaigns and content that captivate users and resonate culturally.

Required Qualifications

• Minimum of 8 years' experience in creative roles within consumer brands, supported by a diverse portfolio demonstrating editorial, campaign, social media, and preferably experiential work.
• Direct involvement in creating, writing, art directing, or editing projects, not solely overseeing.
• Experience managing external agencies, production partners, or freelance creatives.
• Experience within an in-house consumer brand environment; agency experience is advantageous but not exclusively.
• Comfortable collaborating with product and growth marketing functions.
• Based in or willing to relocate to San Francisco or New York, with NYC candidates prepared for travel to SF as needed.

Preferred Attributes

• Experience building or leading in-house creative or content teams and managing creatives.
• Skilled in paid media creative, including social ads, app install campaigns, out-of-home media, and iterative optimization.
• Proven history of brand collaborations or cultural partnerships.
• Background in premium sectors such as fashion, luxury, media, or culture-driven direct-to-consumer brands, with agility in a startup environment.
• Experience launching brands or products from inception.
• Familiarity with both software and hardware consumer products.

Diversity & Inclusion

Sesame is dedicated to cultivating an inclusive workplace that values diversity across race, gender, identity, orientation, ability, and other dimensions. Reasonable accommodations are available for applicants with disabilities.

Benefits

• 401(k) plan with employer match up to 3.5% of salary.
• Fully paid health, vision, and dental insurance for employees and their dependents.
• Unlimited paid time off and sick leave.
• Flexible spending account with employer matching up to $1,650 annually.
• Access to Guardian Employee Assistance Program.
• Opportunity to earn competitive stock options and share in company success.

Compensation

The salary range for this full-time position is $200,000 to $280,000 annually.