Community Manager

Overview

UPES Dehradun seeks a dynamic and results-oriented Community Manager to lead and expand their key student leadership and advocacy initiative. This role involves cultivating and overseeing a vibrant community of over 200 student ambassadors aligned with the university's seven schools.

Key Responsibilities

• Establish, encourage, and sustain a large student ambassador network, involving onboarding and engagement strategies.
• Enhance participation through consistent communication, mentoring, recognition, and various community-building activities.
• Organize training sessions focused on brand advocacy, storytelling techniques, digital engagement, and content creation.
• Promote a community culture rooted in accountability, teamwork, and healthy competitive spirit.
• Efficiently manage program timelines, initiatives, campaigns, and events in liaison with admissions and student affairs departments.
• Ensure ambassadors actively promote UPES during campus functions, on social media platforms, and throughout admission cycles.
• Develop content strategies and storytelling templates that empower ambassadors to produce compelling Reels, Instagram Stories, testimonials, and event narratives.
• Stimulate genuine engagement across channels such as Instagram, LinkedIn, Reddit, and other student forums to boost the university's brand presence.
• Establish and monitor key performance indicators including ambassador participation, content quality, campaign involvement, lead generation, and overall brand advocacy.
• Create dashboards to visualize performance data and generate actionable insights for program optimization.

Desired Qualifications and Skills

• Proven expertise in project execution and community management.
• Ability to define performance metrics and use analytics to drive improvements.
• Strong content creation abilities with keen insight into social media developments.
• Excellent interpersonal and stakeholder engagement capabilities.
• Experienced in managing sizeable student or creator communities.
• Well-organized and capable of handling multiple campaigns concurrently.
• Analytical thinking for detailed reporting and performance evaluation.
• Motivational skills to mentor and influence youthful communities effectively.

Preferred Professional Background

• A minimum of 7 years’ experience in community management, brand marketing, social media management, student engagement, or creator relations.
• Experience overseeing ambassador, influencer, or campus engagement programs is favored.
• Background in higher education, startups, consumer brands, or creator ecosystems is beneficial.