Associate Creative Director

Company Overview

SharkNinja is a global leader in product design and technology, offering a broad range of highly rated lifestyle solutions that improve lives in households worldwide. Under the reputable brands Shark and Ninja, the company has a strong history of pioneering market-disrupting innovations across multiple product categories, fueling steady growth and increasing market presence. Headquartered in Needham, Massachusetts, SharkNinja employs over 4,100 people and distributes its products through both online and offline retailers and distributors globally.

AI Integration at SharkNinja

The company is cultivating an AI-first culture, encouraging team members to innovate continuously, embrace new technologies, and push boundaries to deliver significant consumer impact by utilizing AI-powered methodologies.

Position Overview

The Associate Creative Director will spearhead the creative strategy and oversee execution for new product launches and ongoing optimization within Shark and Ninja's Direct to Consumer (DTC) digital channels. This role involves managing a senior design team, collaborating closely with teams across go-to-market, marketing, and product functions to ensure compelling brand storytelling and conversion-driven results.

Key Responsibilities

• Lead digital creative efforts for new product launches and continuous optimization across company websites and primary DTC channels.
• Supervise senior designers responsible for creative elements such as wrappers, landing pages, and conversion-focused assets.
• Convert product briefs and go-to-market strategies into impactful creative platforms driving customer acquisition and sales growth.
• Collaborate with creative leadership to develop scalable creative frameworks and design systems for multiple products and categories.
• Promote a culture of experimentation, developing and testing creative hypotheses, analyzing A/B test outcomes, and refining based on data insights.
• Maintain high creative standards while balancing numerous projects across Shark and Ninja product portfolios.
• Work alongside UX, digital store, and go-to-market teams to ensure cohesive creative integration within the overall digital customer journey.
• Effectively present creative concepts and rationale to executive stakeholders.
• Mentor and guide junior team members to foster professional growth.

Qualifications

• More than 8 years of experience in digital creative design, with a minimum of 2 years in senior leadership or associate creative director roles.
• Portfolio showcasing excellence in digital design related to product launches, ecommerce platforms, and marketing campaigns.
• Strong skills in graphic design, layout, and typography.
• Experience managing and mentoring a team of designers.
• Comprehensive understanding of ecommerce creative, including product detail pages (PDP), landing pages, email marketing, and paid media campaigns.
• Ability to thrive in fast-paced environments managing multiple projects simultaneously.
• Excellent communication and presentation skills capable of persuading senior stakeholders.
• Familiarity with performance-driven creative processes and A/B testing frameworks is advantageous.
• Proficiency in AI generative creative tools, specifically node-based platforms like Flora and Weavy.
• Experience using AI language models such as OpenAI or Claude.
• Expertise in Figma and Adobe Creative Suite.
• Background in consumer electronics, beauty, or lifestyle brand sectors preferred.

Compensation and Benefits

The role offers a salary range between 115,400 and 221,300 USD annually, influenced by location, skills, education, and experience. Comprehensive benefits include medical, dental, and vision insurance, flexible spending and health savings accounts with company contributions, 401(k) with matching, employee stock purchase option, various insurance plans (life, AD&D, short/long-term disability), paid time off including holidays and parental leave, identity theft protection, pet insurance, prepaid legal insurance, childcare and eldercare backup days, product discounts, and referral bonuses.

Why Join SharkNinja?

• Contribute to two renowned global consumer brands with significant market influence.
• Engage in a dynamic, entrepreneurial environment emphasizing rapid delivery at scale.
• Help shape the creativity driving direct-to-consumer brand storytelling and conversion enhancement.
• Be part of a collaborative, high-achievement culture rooted in an Outrageously Extraordinary (OE) mindset.
• Access competitive pay, benefits, and strong opportunities for career advancement.

Cultural Commitment and Inclusion

SharkNinja is dedicated to diversity, equity, and inclusion, fostering an environment where unique perspectives strengthen innovation. The company supports all employees in bringing their authentic selves to work, promoting career growth and equity as core elements of its culture. Reasonable accommodations are available upon request during the hiring process in compliance with local legislation.