Assistant Manager Retail Business Development

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a prominent branded apparel company managing a diverse portfolio of prestigious lifestyle labels. As of March 31, 2025, ABLBL maintains a vast retail network covering over 4.6 million sq. ft. with 3,253 exclusive brand outlets, presence in more than 38,000 multi-brand outlets, and over 7,000 shop-in-shops across the country. Their brand collection includes well-established names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each renowned for over 25 years. These brands thrive on design innovation, category growth, and operational excellence across formal, casual, and occasion wear segments.

Additionally, ABLBL has a robust presence in innerwear and athleisure, led by Van Heusen Innerwear's expanding distribution. The portfolio is further enriched through strategic alliances with global brands like Simon Carter, American Eagle—India's favored premium denim brand—and Reebok, which has broadened its reach under ABLBL management since 2022. Simon Carter consistently enhances its stature in premium menswear via distinctive designs and curated collections.

Key Responsibilities

• Develop budgeted retail floor space aligned with brand needs, identifying potential line-of-sight properties in malls and high streets, converting these locations into operational stores within the fiscal year and pursuing additional opportunities for expansion.
• Maintain and update comprehensive market mapping data to identify new retail entry points that optimize cost efficiency and competitive positioning.
• Drive profitable expansion by negotiating advantageous lease terms with landlords and mall developers to secure prime locations, appropriate store sizes, and cost-effective agreements.
• Forecast upcoming retail space requirements by conducting market studies to assess business potential, monitoring competitor and market activities, mapping locations per current and projected needs, and fostering relationships with commercial property owners.
• Ensure a strong franchise network by effectively managing relationships with existing and potential franchise partners to support partnered expansion efforts.
• Adhere to and refine organizational and Retail Business Development (RBD)-specific processes and systems, maintaining effective day-to-day tracking mechanisms for updates and regular supervisory reviews.