Amazon PPC Specialist

Overview

We are looking to hire a skilled Amazon Ads Specialist to oversee and expand advertising initiatives on the Amazon USA marketplace. The right candidate will be proficient in managing Amazon PPC campaigns and adept at improving campaign results within an e-commerce or product-focused environment.

Key Responsibilities

• Designing, executing, and optimizing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP formats.
• Developing PPC strategies specifically for the Amazon USA market aimed at driving sales and enhancing return on ad spend (ROAS).
• Performing thorough keyword research, competitor benchmarking, bid adjustments, and managing advertising budgets effectively.
• Tracking and interpreting campaign performance metrics such as ACOS, TACOS, CTR, CPC, and conversion rate to guide optimization efforts.
• Discovering potential growth avenues through detailed data analysis and performance evaluation.
• Collaborating with catalog and content teams to enhance product listings and advertising results.
• Compiling frequent performance reports with clear, actionable insights.
• Keeping current with evolving Amazon advertising trends, tools, and any changes to marketplace policies.

Requirements

• At least 3 to 4 years of direct experience managing Amazon Ads/PPC campaigns targeting the Amazon USA marketplace.
• Mandatory background in an e-commerce or product-oriented company.
• Comprehensive understanding of Amazon Seller Central, Vendor Central, and the advertising console platform.
• Demonstrated record of managing and growing campaigns with significant budgets.
• Strong proficiency in Microsoft Excel, analytics interpretation, and reporting software.
• Excellent analytical thinking, communication, and problem-solving abilities.