VP of Sales & Marketing

Role Overview

Americas Generators is looking for a Vice President of Sales & Marketing to lead revenue growth and expand market reach for its commercial and industrial generator manufacturing and distribution business. The position is based in Miami, Florida, with travel required across the US and Caribbean territories. The role reports to the CEO/President and manages Sales Executives, the Marketing Manager, and Sales Support staff, while also coordinating the work of two outside marketing agencies.

What the Role Owns

This leadership position is responsible for increasing dealer coverage, strengthening OEM relationships, and bringing sales and marketing together under one strategy across internal teams and external partners. The role carries full responsibility for the sales and marketing P&L and plays a major part in company planning, growth strategy, and market expansion decisions.

Key Responsibilities

• Create and roll out a growth plan to expand dealer presence in underserved US regions and Caribbean markets.
• Identify, onboard, assess, and where needed replace or restructure dealer relationships that are not performing well.
• Set dealer standards, protect territories appropriately, and design incentive programs that reward strong performance.
• Develop OEM affiliate partnerships to increase distribution volume.
• Lead a sales team that can handle complex B2B capital equipment sales involving specification, bidding, and project-based selling.
• Set revenue goals, pricing direction, and margin targets by channel and geography.
• Build disciplined forecasting, pipeline tracking, and CRM usage across the sales organization.
• Personally lead important accounts and high-value deals when the opportunity requires senior involvement.
• Define a single brand and go-to-market direction across internal marketing staff and two agency partners.
• Make sure marketing spend in digital, trade shows, dealer co-op programs, and collateral drives measurable leads and dealer support.
• Coordinate product launch marketing with manufacturing and engineering teams.
• Set KPIs and reporting routines for all marketing activity, both internal and outsourced.
• Own the combined sales and marketing P&L and review budget performance each month.
• Contribute to company-wide strategic planning, including decisions about new products and market entry.
• Bring market intelligence on competitors, pricing pressure, and industry trends in power generation, backup/standby, and prime power segments.
• Work with operations and finance to align sales forecasts with production capacity and inventory planning.
• Develop future leaders and strengthen the sales and marketing bench for scale.
• Act as a key executive voice in growth and market expansion decisions.

Qualifications

• At least 10 years of progressive leadership experience across sales and marketing, including a minimum of 5 years at VP or senior director level.
• Background in capital equipment, industrial or commercial equipment manufacturing, or the power generation sector is strongly preferred, especially generators, engines, or related products.
• Proven ability to build, grow, or reorganize a dealer or distributor network.
• Experience leading direct B2B sales teams as well as marketing functions, either in-house or through agencies.
• Strong financial understanding with hands-on experience in P&L ownership, forecasting, and margin management.
• Must be willing to travel across the US and Caribbean regions.
• Preferred exposure to OEM channel partnerships or private-label distribution models.
• Preferred familiarity with bid/spec-driven sales in areas such as commercial construction, data centers, healthcare, and government.
• Preferred experience in a closely held or family-run business environment and comfort working with founder/owner-led decision-making.

Success Measures

• Expansion of dealer coverage and addition of new dealers across targeted territories.
• Achievement of 20% revenue growth and regional market share gains.
• Improvement in gross margin performance by channel, including 25 points in retail and 20 points in dealer/wholesale channels.
• Growth in marketing-sourced and dealer-supported leads, along with stronger conversion rates.
• Successful alignment of marketing strategy across internal teams and external agencies.

Compensation and Benefits

The compensation package includes a base salary plus performance bonus tied to revenue growth, margin improvement, and dealer expansion goals. A standard benefits package is offered, and relocation assistance may be available if applicable.

Employment Details

This is a full-time, exempt role based onsite in Miami, Florida, with travel across US and Caribbean territories as needed.