VP Digital and Brand Marketing

Role summary

This is a senior marketing leadership position for a heritage luxury consumer brand that is entering a major growth phase with substantial backing and ambitions for international expansion. The company already has a strong product range and an established wholesale footprint, and now wants to accelerate brand visibility and direct-to-consumer growth, especially in the United States.

The role is based remotely in the USA with travel. It is full-time and offers a salary of $200,000 to $280,000 plus benefits.

About the opportunity

The business is investing across marketing, digital, retail and customer acquisition, creating a high-impact mandate for someone who can apply contemporary luxury marketing practices while preserving the brand’s craftsmanship, heritage and premium positioning. This position is ideal for a practical marketing leader who can move quickly, partner closely with senior investors, and build a modern digital growth engine for a brand with genuine product credibility.

What the role will focus on

The VP Digital and Brand Marketing will own the global marketing agenda, with the main objective of growing the US direct-to-consumer channel. Success in this role will require more than standard performance marketing; the business wants a leader who can generate awareness, desire and digital momentum through content, storytelling, social channels, customer acquisition and a broader performance-branding approach.

Key responsibilities

• Set and lead the worldwide marketing strategy, with particular emphasis on expanding brand recognition and direct-to-consumer sales in the US.
• Design and implement a contemporary digital marketing model across social, content, paid media, acquisition and brand storytelling.
• Refresh the brand’s online presence while safeguarding its luxury heritage, craft-led identity and product trust.
• Increase reach among younger luxury shoppers without losing relevance with the existing customer base.
• Review the current marketing setup and help shape the team structure, in-house capabilities and external partner ecosystem needed for growth.
• Collaborate closely with senior investors and leadership to define priorities, allocate budget and drive growth initiatives.
• Contribute to the US retail and e-commerce growth plan alongside broader commercial stakeholders.
• Bring speed, commercial focus and creativity to an entrepreneurial, investment-backed environment.
• Apply data, customer insight and behavioural analysis to strengthen acquisition, engagement, conversion and long-term brand equity.

Candidate profile

Strong senior marketing experience in luxury or premium consumer categories such as fashion, beauty or jewellery is essential. The ideal candidate will have a track record of driving direct-to-consumer growth, ideally with meaningful exposure to the US market, and will be comfortable working in high-growth, founder-led or investor-backed settings.

This person should be equally capable of hands-on execution and strategic leadership, with the ability to influence senior stakeholders while maintaining high creative standards and a deep understanding of luxury customer expectations. International experience across the US and Europe would be a strong advantage.

Working arrangement

Remote-based in the USA with travel required.

Compensation

Salary range: $200,000 to $280,000 per year, plus benefits.