Vice President Sales

About the company

RUST-X is a global provider of corrosion-prevention solutions. The business develops specialized chemicals, polymers, and packaging products that help industrial goods stay protected during storage and transportation. With more than 500 products sold in 45 countries and a customer base exceeding 10,000, the company combines advanced anti-corrosion technology with sustainable packaging ideas to support longer product life and dependable protection.

Role overview

The organization is hiring a Vice President of Sales based in Ludhiana. This is a senior revenue-focused role reporting to the Director. The position is centered on generating business through large accounts, guiding sales growth across India, and leading sizable sales teams. The role carries both individual and team sales targets.

What you will do

• Build and execute sales strategies to drive year-on-year revenue growth.
• Contribute inputs to the company’s marketing direction and overall go-to-market approach.
• Prepare sales and marketing budgets, develop forecasts, and turn them into actionable sales plans.
• Act as a key decision-maker for revenue growth initiatives.
• Identify opportunities with small and large corporate accounts and convert client needs into sales.
• Develop business in both existing and new markets across India through direct effort and team leadership.
• Position products effectively in the market and monitor competitors to expand market share.
• Build, train, motivate, and lead sales teams across regions.
• Track performance at both broad and detailed levels and improve team effectiveness.
• Strengthen client relationships, especially with large accounts, and grow the customer base.
• Support retention of major customers and coach the team on retention practices.
• Encourage cross-selling across the organization’s service basket and upselling to existing customers.
• Work in a target-driven environment with responsibility for self-generated and team-generated revenue.

Experience and fit

The company is looking for professionals with a proven history of generating revenue through major accounts and leading large, diverse sales teams across India. The role suits someone who is strategic, commercially sharp, and comfortable making decisions that affect growth outcomes.

Preferred industry background

Exposure to chemicals, paint, lubricants, cutting tools, packaging, anti-corrosion solutions, or VCI products is preferred.

Qualifications

A graduate degree is required, and candidates with an MBA are also relevant for this role.

Key traits and capabilities

• Strategic thinking and planning
• Analytical decision-making
• Team leadership and delegation
• Ability to inspire and motivate others
• Process-oriented working style
• Positive, growth-focused mindset
• Competitive awareness and agility
• Strong negotiation skills
• Resilience under pressure
• Customer-first approach
• Clear reasoning and persuasive communication
• Self-driven attitude and emotional intelligence

Location and reporting

This position is based in Ludhiana, India, and reports to the Director of the organization.

Company presence

RUST-X operates from multiple locations, including the USA headquarters in La Mirada, California, and units in Mumbai, Ludhiana, Manesar, and Chennai. The organization also has a presence across Italy, France, India, China, and Mexico.