Vice President of Sales

Overview

BIS Safety Software is a SaaS company focused on transforming how organizations handle safety, learning, and compliance management. With an established product and loyal customers, the next step is developing a scalable sales department. We are seeking our inaugural Vice President of Sales to lead this effort: an individual capable of managing the current sales team, establishing new roles and processes, and evolving a small unit into a consistently winning team.

Role Details

This leadership position entails full responsibility for BIS's sales division. The VP will lead and cultivate a team of account executives, architect the SDR and inside sales roles, and implement procedures, training, and disciplined pipeline management to craft a repeatable revenue-generating system. Success depends on building a replicable framework that ensures all representatives can perform well—not relying only on exceptional individuals.

The ideal candidate has firsthand sales success but will focus on creating a self-sufficient sales organization rather than solely carrying quotas. This role is about building, not maintaining, with a strong ambition to grow revenue substantially and establish a scalable model for the company.

The VP will enjoy autonomy to set strategy and is expected to demonstrate judicious decision-making and responsiveness to key performance indicators. This is a full-time onsite position located at our Sherwood Park, Alberta office.

Key Responsibilities

• Achieve revenue goals in line with annual targets.
• Lead, mentor, and expand the current account executive team.
• Develop SDR and inside sales functions actively.
• Implement sales processes, robust pipeline management, and accurate forecasting.
• Create playbooks, onboarding procedures, and training programs to ensure consistent rep success beyond top performers.
• Design compensation plans and territory strategies.
• Regularly update the CEO on pipeline status, forecasts, and team outcomes.

Candidate Profile

• Has previously built a sales team from the ground up rather than inheriting an existing one.
• Experience operating in companies with $10M to $50M revenue, emphasizing execution.
• Personal involvement in complex sales involving multiple stakeholders.
• Committed to building systematic approaches: playbooks, training, compensation to enable average reps to win.
• Uses pipeline metrics effectively, understands coverage ratios, ramp periods, and quota attainment confidently.
• Leadership style focused on coaching over directive management, balancing accountability with trust.
• Proactively manages shortfalls by analyzing leading indicators and adjusting strategies.

Preferred Qualifications

• Background in SaaS sales (strong preference).
• Experience establishing or scaling SDR or inside sales teams.
• Familiarity with modern CRM tools, ideally HubSpot or Salesforce.

Compensation and Benefits

• Participation in Employee Stock Ownership Plan (ESOP).
• Comprehensive medical, dental, and vision insurance coverage.
• Life and disability insurance benefits.
• Health spending account.
• Flexible working hours to accommodate personal needs.
• Opportunities for on-the-job training and career growth.
• Complimentary on-site parking facilities.

About BIS Safety Software

Founded in 2006 and based in Sherwood Park, Alberta, BIS Safety Software specializes in creating software solutions for safety training, learning, and compliance management. Our workplace culture emphasizes humility and contribution over hierarchy, rapid adaptability, and real ownership for employees. Through our ESOP, employees can become co-owners of the growing company.

Additional Information

Applications will be reviewed carefully; only candidates selected for interviews will be contacted. BIS uses AI-assisted tools to aid recruiting processes such as resume analysis and application review, but human judgment makes all final hiring decisions. Applicants may inquire about data handling practices if desired.

Salary is commensurate with experience and skillset. Besides base salary, performance bonuses linked to achieving team sales goals are offered.