Vice President of Commercial Performance

Overview

The Vice President of Commercial Performance is a senior executive role focused on maximizing the organization’s commercial efficiency, boosting revenue outcomes, elevating sales productivity, guiding pricing policies, and ensuring customer profitability alongside overall business advancement. This position leads company-wide programs designed to enhance commercial execution, foster cross-departmental synergy, and elevate financial results across international markets.

Collaborating closely with the Chief Commercial Officer, CEO, Chief Revenue Officer, CFO, Chief Marketing Officer, Chief Customer Officer, and other executive leaders, the Vice President shapes data-driven strategies aimed at accelerating steady revenue increase and long-term organizational value.

Primary Duties

• Formulate and implement comprehensive commercial performance strategies keyed to the company’s corporate goals and sustainable growth ambitions.
• Create frameworks that elevate revenue expansion, profitability, and competitive standing across business units and market regions.
• Detect strategic avenues to boost commercial efficiency and align initiatives with fiscal and corporate objectives.
• Drive efforts to raise sales productivity, margin gains, and customer profitability while tracking performance across products, channels, and customer segments.
• Pinpoint shortfalls in performance and introduce strategic plans for improvement, supporting executive decisions with analytical commercial insights.
• Collaborate with Sales leadership to enhance pipeline quality, conversion ratios, execution, and accuracy in forecasting.
• Establish best practices and sales enablement programs that optimize account management, territory planning, and channel reach.
• Lead pricing strategy development, discount control, and profit optimization, working alongside Finance and Product teams to ensure commercial returns.
• Manage market intelligence, customer data analysis, competitive benchmarking, and commercial performance reporting using advanced analytics and AI tools.
• Present financial and market-based recommendations to executive teams, ensuring alignment across departments including Sales, Marketing, Finance, Product, Customer Success, Operations, and Strategy.
• Head leadership of Commercial Performance directors and related teams, nurturing leadership development, overseeing budgets, technology, analytics platforms, and external partnerships.
• Report on commercial performance and strategic progress regularly to executive leadership and the Board.

Qualifications

• Bachelor’s degree in Business Administration, Finance, Economics, Marketing, Commercial Management, or related disciplines; advanced degrees like MBA preferred.
• 12 to 18 years or more of progressive senior leadership experience in commercial strategy, sales operations, revenue management, finance, business analytics, or corporate strategy roles.
• Documented success in leading enterprise-level commercial performance improvement projects.
• Expert knowledge in pricing strategies, financial and revenue analysis, sales force efficiency, commercial analytics, and executive management.
• Strong analytical, communication, negotiation, and stakeholder engagement abilities.

Core Expertise

• Commercial Performance Management
• Sales and Revenue Growth Strategies
• Pricing and Profit Optimization
• Business and Market Analytics
• Executive Leadership and Cross-functional Collaboration