Vice President Marketing

Company Overview

Workers Benefit Fund is dedicated to transforming the future of work by supporting flexible and independent work models. We focus on empowering working families by enhancing access to essential health and wellness benefits through cutting-edge innovation and collaboration.

Position Summary

We are looking for a proactive and data-oriented VP/Director of Marketing to steer our marketing operations and fuel organizational growth. This role demands a dynamic leader who thrives in fast-moving environments and is committed to making a significant impact. You will craft and implement multifaceted marketing strategies across channels including B2B, B2B2C, content marketing, out-of-home advertising, and digital platforms. Your expertise in multicultural marketing will ensure our messaging effectively connects with varied cultural groups, spotlighting our leadership at the nexus of gig work, immigrant workforces, and novel healthcare solutions.

Key Responsibilities

• Formulate and implement data-driven marketing strategies serving both internal and external clients.
• Create and execute multicultural marketing initiatives to engage diverse populations and promote message resonance across demographic groups.
• Employ growth marketing techniques focused on user acquisition and engagement, leveraging data insights to refine campaigns and measure performance.
• Manage digital and content marketing campaigns to increase traffic, generate leads, and boost conversions through social media, email, SEO, and paid media.
• Design customized marketing programs addressing the specific needs of B2B and B2C clients, emphasizing lead generation and engagement.
• Lead, mentor, and collaborate with teams to encourage innovation, accountability, and achievement of marketing goals aligned with organizational objectives.
• Use analytics tools to assess campaign success and user behavior, optimizing tactics to maximize ROI.
• Maintain consistent brand messaging and voice across all communication channels.
• Oversee the marketing budget, ensuring efficient use of resources to maximize investment returns.

Required Qualifications

• Over seven years of marketing experience with proven success in B2B, B2C, and B2B2C markets.
• Strong leadership abilities with experience in building and guiding high-performing teams.
• Hands-on approach combining strategy development with direct execution of marketing initiatives.
• Demonstrated track record of driving growth through data-focused marketing campaigns.
• Proficiency with marketing analytics tools and the capability to analyze data for strategic adjustments.
• Deep understanding of multicultural marketing and ability to craft effective campaigns targeting diverse groups.
• Expertise in digital marketing channels such as SEO, SEM, social media, email marketing, and paid media.
• Experience managing content marketing strategies that promote engagement and conversions.
• Preference for candidates with a passion or background in health and wellness industries.
• Entrepreneurial mindset suited for a startup-like, rapidly evolving environment.

Additional Details

This position offers the opportunity to shape the company’s strategic direction and deliver measurable business impact. If you are driven by data, excited about growth, and eager to contribute to an evolving industry, we invite you to apply. Please include your salary expectations in the application sent to our recruitment email.