Vice President Marketing

Role Overview

Insight Global is in search of a Vice President of Marketing to architect and expand strategies for acquiring customers and elevating brand presence. Initially, the focus will be on managing the influencer and user-generated content (UGC) ecosystems, progressively advancing to oversee comprehensive marketing operations, including organic growth initiatives, paid advertising, product marketing, partnership development, and the growth of the marketing team.

Key Responsibilities

• Lead and develop influencer, creator, and growth marketing programs successfully.
• Manage the influencer and UGC ecosystem foundational to the company's marketing efforts.
• Scale marketing initiatives across multiple channels such as organic growth, paid media, and product marketing.
• Establish and nurture brand partnerships and lead team building activities within the marketing department.

Essential Skills and Experience

• Demonstrated success in spearheading influencer, creator, or growth marketing campaigns.
• Expertise in user-generated content, social-first marketing strategies, and viral expansion techniques.
• Proficiency in analytical methods, project coordination, and effective communication.
• Experience crafting scalable marketing programs, particularly within startup settings.
• Hands-on knowledge of artificial intelligence tools, marketing automation platforms, and performance-driven marketing tactics.

Preferred Qualifications

• Familiarity with consumer applications, subscription models, search engine optimization (SEO), app store optimization (ASO), paid social campaigns, or community development.
• Background in sectors such as the creator economy, wellness, lifestyle, or astrology-related brands.