Vice President, Digital Marketing

About J.Crew

J.Crew has been helping people get dressed for every day and every occasion since 1983. The brand is known for timeless classics with a fresh point of view, exceptional quality, and a distinctly American style. Its focus goes beyond apparel to include confidence, individuality, and a strong sense of community. J.Crew also highlights its commitment to Diversity, Equity, Belonging, and Sustainability.

Role Overview

J.Crew is looking for a strategic and highly driven Vice President of Digital Marketing to lead a performance-focused marketing team. This senior leadership position will design and execute a connected digital marketing strategy that grows acquisition, retention, and customer lifetime value across both owned and paid channels.

Reporting to the Head of Ecommerce, this leader will oversee performance marketing channels such as paid search, paid social, and affiliate, along with owned programs including email, SMS, and push notifications. The role calls for a balance of creative thinking, strong analytics, and team leadership.

Strategy and Vision

• Create and lead an integrated digital marketing roadmap across performance, email, SMS, and push, ensuring it supports the brand and ecommerce growth priorities.
• Build channel plans, investment structures, and experimentation frameworks that improve acquisition, retention, engagement, revenue, and margin.
• Track market shifts, customer behavior, and new technology to introduce fresh ideas and modern approaches.
• Work closely with the Head of Ecommerce and leaders across Brand Marketing, Creative, Merchandising, Technology, Finance, Strategy, and Analytics to connect marketing with the broader customer journey and brand direction.

Performance Marketing

• Lead strategy and execution across paid search, paid social, programmatic display, and affiliate marketing.
• Oversee a substantial media budget while driving strong ROAS, efficient CAC, and measurable impact on brand revenue and profit.
• Manage agency partners, ensuring they meet performance goals, innovation expectations, and brand standards.
• Promote a disciplined testing environment using A/B and multivariate experiments to continuously improve results.

Email, SMS, and Push

• Own the strategy, scheduling, segmentation, and performance of email, SMS, and push notification programs across acquisition, retention, and lifecycle marketing.
• Maintain strong channel health through careful list management and deliverability best practices.
• Partner with creative and content teams to produce engaging, brand-aligned messaging that supports conversion and customer engagement.

Team and Agency Leadership

• Recruit, guide, and motivate a strong digital marketing team across key functional areas.
• Create a team culture centered on curiosity, accountability, collaboration, and continuous improvement.
• Lead and assess external agencies and technology vendors, including RFPs, onboarding, and ongoing performance reviews.
• Support employee growth through coaching, feedback, and clear career development plans.

Analytics and Reporting

• Define and manage KPIs across all digital channels and establish regular reporting rhythms and executive dashboards.
• Use data and insights to guide budget decisions, channel mix changes, and strategic adjustments.
• Collaborate with Finance, Strategy, and Analytics to improve attribution modeling and assess marketing contribution to the P&L.

Qualifications

• At least 10 years of progressive experience in digital marketing, including 4 or more years in a senior leadership role managing multi-channel teams.
• Demonstrated success in scaling performance marketing and owned-channel programs within DTC, retail, or ecommerce businesses.
• Strong expertise in paid search, paid social, programmatic, affiliate, and SEO, plus practical experience with email, SMS, and push platforms such as Klaviyo, Attentive, Braze, or Salesforce Marketing Cloud.
• Proven ability to manage agencies effectively and build productive working relationships.
• Excellent analytical capability with experience in performance measurement, attribution, and media mix optimization.
• Experience handling large media budgets while improving efficiency and growth at the same time.
• Track record of developing high-performing teams in a fast-moving, matrixed organization.
• Strong executive communication and influence skills across all organizational levels.
• Genuine interest in fashion, brand, and culture, with appreciation for J.Crew’s aesthetic and customer.
• Bachelor’s degree is required; an MBA or advanced degree is preferred.

Benefits and Perks

• Eligible associates and family members can access medical, dental, prescription, and vision coverage, along with fertility, adoption, and surrogacy support, fitness discounts, medical travel assistance, and more.
• Employees receive an associate discount across J.Crew, J.Crew Factory, and Madewell.
• During summer months, the office closes at 1:00 PM every Friday, in addition to the hybrid work model mentioned by the company.
• The company supports community initiatives through its philanthropic efforts and the J.Crew Cares Program.
• Eligible full-time home office associates receive a winter break at the end of December, in addition to PTO, to rest and recharge.

Additional Information

Benefit and perk availability may vary depending on work location and employment type, and some offerings may require specific eligibility.

J.Crew Group states that compensation is designed to be competitive for the company’s size and industry. The base salary depends on internal equity, geographic work location, role-related knowledge, skills, and experience. Base pay is only one part of the overall rewards package, which may also include bonus opportunities, benefits, and perks.

The company emphasizes building a culture of belonging and welcomes applicants from all backgrounds. It also provides equal employment opportunity to qualified applicants and associates regardless of race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or other legally protected characteristics.