Vice President, Brand Strategy

About BGBx

BGBx operates as an independent commercial solutions partner in the pharmaceutical and life sciences sector, merging expertise from strategists, scientists, creatives, and data specialists. The company focuses on solving pivotal healthcare challenges by assisting clients with strategy development, innovation launches, stakeholder engagement, and lifecycle management of products. They foster a dynamic environment where collaboration and innovation fuel impactful work.

Role Overview

The Vice President of Brand Strategy will play a critical role in blending complex scientific knowledge with compelling storytelling to influence healthcare providers, patients, and caregivers. This position demands a strategic thinker who thrives on uncovering insightful narratives and guiding ideas from conception to impactful execution.

Key Responsibilities

• Act as a dependable strategic advisor to clients, supporting confident decision-making.
• Lead workshops and facilitate team alignment to maintain project momentum.
• Provide clear, evidence-based strategic viewpoints.
• Analyze clinical data, market trends, and consumer behaviors to uncover meaningful insights.
• Identify patterns and opportunities throughout healthcare professional and patient journeys.
• Translate complex information into clear, motivating narratives.
• Develop engaging creative briefs that inspire teams.
• Shape brand positioning, messaging, and communication strategies across product lifecycles.
• Collaborate across departments including Creative, Account Management, Medical Strategy, and Social Media to ensure cohesive strategy implementation.
• Integrate brand, content, channel, and experience strategies into a unified vision.
• Maintain pragmatism while pushing for clear and impactful outcomes.
• Contribute to new business initiatives through compelling stories and winning strategies.
• Define and promote high standards for integrated healthcare strategies.
• Mentor and motivate strategist colleagues, sharing knowledge and fostering growth.

Desired Profile

• Adept strategic thinker and storyteller adept at simplifying complexity.
• Keenly curious about behavioral drivers, with a habit of asking insightful questions.
• Comfortable interfacing with scientific content while focusing on human experiences.
• Proven ability to craft briefs and narratives that ignite creative thinking.
• Collaborative leader who unites teams and lifts the quality of work.
• Possesses intellectual rigor and creative passion, driving ideas to be more intelligent and impactful.

Qualifications

• Approximately 8 years of experience in brand strategy or planning within agency settings, preferably with pharma, biotech, or healthcare marketing exposure.
• Proven success delivering insights-driven, creatively inspiring, and strategically sound campaigns.
• Strong familiarity with clinical data, competitor environments, and health professional or patient behaviors.
• Experience partnering with medical, social, and customer engagement strategy teams.
• Exceptional communication skills for storytelling across briefs, presentations, and decks.

Why Join BGBx?

BGBx values bold thinking and energetic contributions, believing impactful work arises from collaboration among curious, intelligent professionals. The culture encourages balancing scientific precision with creative ambition to produce truly resonant outcomes. Employees benefit from a supportive, driven team that continually strives to enhance quality and impact.

Compensation and Benefits

The role offers a salary range between $200,000 and $240,000 CAD annually, reflecting factors such as experience, education, and qualifications. BGBx provides a competitive benefits package including healthcare insurance, retirement plans, paid leave and holidays, wellness programs, life insurance, learning and development, and other supportive resources tailored to employee needs. The company is committed to fostering an inclusive workplace and is an equal opportunity employer.