Vertical Lead - Sales Excellence and Go-to-Market (Agri)

About the Company

Godrej Agrovet Limited (GAVL) is a diversified agriculture-focused company dedicated to enhancing the productivity of Indian farmers through innovative products and services for sustainable crop and livestock yield improvements. It operates leadership positions in sectors such as Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry, and Processed Foods with a pan-India presence and annual sales surpassing one million tons of animal and specialty feed.

Godrej Industries Group, the parent group, spans consumer goods, real estate, agriculture, chemicals, and financial services across multiple countries.

Role Overview

This full-time, permanent position based in Mumbai headquarters calls for leading sales excellence and Go-to-Market (GTM) transformation efforts across Godrej Agrovet’s Agri businesses. The mission is to develop scalable sales capabilities, implement superior execution frameworks, and establish best practices that secure a lasting competitive advantage.

Primary Responsibilities

• Lead GTM and sales excellence transformation projects across agricultural verticals.
• Create, institutionalize, and expand standardized execution models, governance structure, and capacity-building programs.
• Manage all phases of transformation from conceptualization through implementation, adoption, and impact assessment.
• Enhance frontline productivity, streamline sales processes, and strengthen channel and market execution.
• Implement visibility for critical KPIs, robust execution oversight, and performance tracking systems.
• Collaborate with CEOs, sales leadership, and cross-functional teams to address priorities.
• Boost distributor, dealer, and channel performance throughout the business units.
• Partner with Digital & Analytics teams to enable technology-driven sales transformation.
• Support capability development initiatives for frontline and sales leaders.

Expected Outcomes

• Achieved revenue growth with expanded market share.
• Increased efficiency and execution quality of the sales force.
• Enhanced distributor and channel effectiveness.
• Successful standardization and adoption of sales methodologies.
• Improved KPI transparency and governance in execution.
• Effective deployment and adoption of transformation initiatives.
• Upgraded skills within frontline sales teams.
• Replicable sales systems and shared best practices across business lines.

Candidate Profile

Education: MBA or equivalent postgraduate degree focused on sales, marketing, strategy, or business from a premier management institution.

Experience: Minimum 8 years in FMCG, agricultural inputs, rural distribution, or sales transformation roles. Deep expertise in rural GTM strategies, channel management, and front-line sales systems is essential. Prior exposure to sales excellence, trade marketing, or transformational roles with strong knowledge of distributor and dealer ecosystems is required.

Competencies: Strategic mindset combined with strong execution capabilities, problem-solving aptitude, structured approach, stakeholder management, project and transformation oversight, and proficiency in analytics and decision-making. Understanding of rural and complex multi-business operational environments is critical.

Benefits and Work Culture

• Opportunity to lead large-scale GTM and execution transformation in complex rural and fragmented markets.
• High visibility role interfacing closely with senior leadership including CEOs and sales heads.
• Scope to design GTM models and best practices from first principles rather than incremental improvements.
• Exposure across multiple agri-business units facilitating cross-learning and scalable impact.
• Comprehensive wellness support including extensive health insurance, accident coverage, unlimited sick leave, and mental wellness programs.
• Robust recognition frameworks celebrating achievements at individual, team, and business levels.
• Performance-linked earning opportunities along with family-friendly policies including maternity, paternity, and adoption support.
• Commitment to an inclusive, diverse, and discrimination-free work environment.