User Acquisition Analyst

Role overview

This position supports user acquisition analytics across all four markets for the User Acquisition clusters. Working from the Marketing Efficiency pod, the analyst turns performance data into practical insight so cluster leads can act quickly on channel mix, budget timing, and audience selection.

Performance tracking and reporting

• Create and update dashboards that follow core UA metrics such as CPI, CPA, ROAS, installs, and conversion rates across the four markets.
• Prepare weekly and monthly performance updates for UA cluster leads and the Director of Performance Marketing.
• Keep a close watch on campaign data in AppsFlyer and immediately highlight unusual patterns, attribution problems, or major performance changes.

Funnel and cohort analysis

• Review the full acquisition funnel from impression through activation to find where users drop off and where performance can be improved.
• Use Amplitude to run cohort analysis and assess user quality, retention, and lifetime value by channel, campaign, and market.
• Share audience-level findings that help shape targeting decisions and creative direction.

Attribution and measurement

• Work with the MarTech team on AppsFlyer setup to maintain correct attribution, event tracking, and fraud safeguards in every market.
• Keep UTM naming, tracking links, and campaign taxonomy organized and consistent across clusters.
• Help extend the unified measurement framework created at Qatar HQ to Oman, Kuwait, and Bahrain.

Cross-market benchmarking

• Build comparisons across countries to identify the strongest channels, creatives, and audiences in each market.

What you need to bring

• At least 3 years of experience in marketing analytics, performance marketing, or a similar data-focused role.
• Practical experience with AppsFlyer, including dashboards, cohort reporting, attribution setup, and fraud monitoring.
• Practical experience with Amplitude, including event analysis, funnel reporting, retention charts, and user segmentation.
• Experience supporting UA campaigns across multiple markets or channels is preferred.
• Advanced working knowledge of AppsFlyer features such as attribution windows, re-engagement tracking, custom dashboards, and Data Locker exports.
• Advanced working knowledge of Amplitude features such as event taxonomy, funnels, cohort builder, and chart creation.
• Strong capability in Excel or Google Sheets for modelling and reporting.
• SQL knowledge for campaign and event queries is a strong plus.
• Experience using BI platforms such as Tableau, Looker, or Power BI is an added advantage.

Additional strengths

• Strong analytical thinking with the ability to turn complex findings into clear actions.
• Excellent attention to detail, especially around data quality, tracking accuracy, and report consistency.
• Comfort managing several reporting requests at once and meeting tight deadlines.
• Good English communication skills, including the ability to present insights to non-technical audiences.

About the company

Snoonu is Qatar’s homegrown super app, built to make everyday life easier through fast delivery, shopping, and more in one platform. The business is powered by technology, an international team, and a drive to keep improving the user experience.

Mission and vision

The company aims to become Qatar’s first ultra app and expand the region through innovation and technology. Its broader purpose is to reshape everyday living by using technology to open up more possibilities for people.

Values

• Put the customer first.
• Act with honesty, ethics, and trust.
• Stay curious, creative, and innovative.
• Lead by example and take ownership.
• Work efficiently and focus on results.
• Collaborate well and value people.

Perks and work culture

• Work with a global team.
• Access learning budgets, courses, and development tools.
• Enjoy autonomy and ownership over your work.
• Benefit from generous leave and wellness-focused time off.
• Work in an agile environment where Scrum is part of everyday operations.

Recognition and standards

The company is certified as a Great Place to Work®, reflecting a people-first culture. It also holds ISO 9001:2015 and ISO 45001:2018 certifications, showing a commitment to quality and workplace safety.

Social responsibility and inclusion

The organization emphasizes sustainable business practices and community contribution through CSR and eco-conscious efforts. It is an equal opportunity employer that values fairness, inclusion, and diversity.

Application note

Join a team where your work can drive meaningful change and your ideas are heard.