TikTok US Live Operations Specialist

About POP MART

Established in 2010, POP MART (09992.HK) is a globally recognized leader in trend culture and entertainment, focusing on intellectual property (IP) development. The company nurtures creative talents worldwide and offers an extensive ecosystem of products, services, and immersive entertainment. Iconic character IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono exemplify POP MART's commitment to innovative toy and derivative product creation. With over 630 physical locations and 2,637 Robo Shops as of late 2025, POP MART reaches consumers across more than 20 countries and territories, including an online presence serving over 90 countries.

Position Overview

This role is located at the Culver City, CA office where employees are expected to work onsite five days a week. The company fosters a high-trust collaborative workplace that values teamwork and sound decision-making.

Key Responsibilities

• Prepare and set up live studio including lighting, background styling, product displays, and signage; test all live streaming hardware to prevent technical issues during broadcasts.
• Oversee TikTok Shop live stream backend operations, managing product listings, inventory, promotional campaigns, and flash sales; proactively monitor inventory to prevent overselling and liaise with warehouses for stock adjustments.
• Coordinate live broadcast flow and interact with hosts by guiding promotion schedules, facilitating audience engagement, managing product showcases, and ensuring seamless streaming without disruptions.
• Track and analyze live stream performance metrics in real time; adapt advertising and promotional tactics accordingly; prepare post-session reviews highlighting issues and suggestions for improvement.
• Develop and maintain standard operating procedures for equipment and backend operations; support new hosts and live studio launches with training and on-site troubleshooting.

Required Qualifications

• 1 to 3 years experience executing TikTok live streams with proficiency in backend platform controls.
• Technical expertise in live streaming hardware setup and calibration including lighting, cameras, microphones, and encoders, as well as live studio layout and product presentation design.
• Basic conversational English to work effectively with local hosts and convey product details.
• Capability to interpret live stream KPIs such as viewership, engagement, sales conversion, and GMV and adjust strategies accordingly.
• Detail-focused, highly dependable, and able to multitask while supporting live events scheduled across US-China time zones.

Preferred Skills

• Experience with live streaming cultural merchandise like designer toys and blind boxes, including related display and unboxing presentation.
• Involvement in launching live studios internationally and managing studio construction.
• Basic skills in photography and video editing to assist with creating content for live channels.

Physical Requirements

• Ability to remain stationed at a desk or seated for extended periods during computer operations.
• Occasional lifting or moving of objects weighing as much as 25 pounds.

Compensation & Benefits

• Competitive market remuneration including 401k, health insurance, paid time off, sick leave, and family leave.
• Continuous learning through on-the-job training to maintain relevant skill sets and knowledge.

Additional Information

Applicants based in Los Angeles or San Francisco should note background checks are conducted post-offer in compliance with local legal standards. POP MART is committed to equal employment opportunity and inclusive workplace practices without discrimination based on protected characteristics. Reasonable accommodations for applicants with disabilities are available upon request. The position's pay varies by location and experience and may include eligibility for company incentive programs.