Subscription Growth Manager

Role overview

City Cast is looking for a Subscription Growth Manager to help launch the next stage of City Cast DC’s subscription business. The role will support the rollout of premium subscriber content alongside the existing free daily podcast and newsletter, and will focus on improving the journey from first conversion through onboarding and long-term retention.

This person will work closely with the City Cast DC content and editorial team as well as the central product and operations teams, and will report to the City Cast DC General Manager. It is a high-ownership position for someone who wants to shape the growth of a local newsroom’s subscription offering and see the impact of their work in the community.

The role will initially be dedicated almost entirely to City Cast DC, with possible opportunities to contribute broader expertise across the wider network over time.

Application deadline

Applications are due by July 7, 2026.

What you will do

• Design and improve the subscriber path, from onsite and email-driven conversion through to onboarding and retention.
• Help define how subscription tiers are structured and how the value of the offer is positioned.
• Create and strengthen lifecycle messaging, including welcome, retention, and win-back communication flows.
• Work with the membership manager to plan and run campaign initiatives across email, the website, social channels, and podcast messaging.
• Collaborate with editorial and audience teams to promote subscriber benefits such as member-only content, live events, and merchandise.
• Draft, or closely guide, copy for acquisition touchpoints including the website, newsletter, and in-podcast calls to action.
• Monitor and report on key subscription metrics such as conversion, churn, lifetime value, and net subscriber growth.
• Turn performance data into practical recommendations and communicate findings to stakeholders.
• Keep up to date with best practices in personalization, segmentation, and platform functionality.

Requirements

• Experience balancing strategy with execution, and comfort owning both growth planning and operational delivery.
• 2 to 5 years of experience in a consumer subscription business, with a strong preference for media experience.
• Background in growth marketing, lifecycle marketing, conversion-rate optimization, or product marketing.
• Clear understanding of subscription funnel economics and the drivers of conversion and retention.
• Working familiarity with membership platforms and CRM tools.
• Strong writing ability with the skill to match brand voice and create persuasive copy.
• Comfort using data to interpret results and inform decisions.
• Ability to handle several projects at once in a fast-paced environment.
• Interest in local journalism and the communities it serves.

Compensation and benefits

This is a full-time remote position with strong benefits. Candidates located in the Washington, DC area are strongly preferred so they can work closely with the local team. The compensation range is $80,000 to $100,000 per year, depending on experience.

Equal opportunity statement

City Cast is an equal opportunity employer and values diversity across backgrounds and experiences. Everyone is encouraged to apply.

About City Cast

City Cast operates a network of daily local news podcasts, email newsletters, and social channels designed to keep people informed about their city. The network currently serves Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle, and the Twin Cities. It is a subsidiary of Graham Holdings.

Additional information

The hiring note states that the Subscription Acquisition Manager will report to the City Cast DC General Manager. A mission-and-values page is referenced in the source, along with a California Worker Privacy Statement for Graham Holdings, but no external links are included here.