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Strategic Marketing Lead
Rhein-Neckar Metropolitan Region · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Education
- Marketing degree
- Resume
- Required to apply
Job description
Overview
The Strategic Marketing Lead role at Südzucker Group involves establishing and advancing a group-wide platform dedicated to strategic marketing and branding initiatives. This leadership position requires devising unified standards, methods, and governance frameworks to steer marketing efforts effectively.
Key Responsibilities
- Develop and enhance a comprehensive marketing and branding platform across the group.
- Create and implement shared standards, methodologies, and governance structures.
- Advance the strategic standards for brand management.
- Formulate content strategies, storytelling techniques, and customer engagement approaches tailored to the customer journey.
- Identify best practices, scale them throughout the organization, and oversee agency and creative partnerships.
- Lead the cross-divisional marketing board for the group.
- Establish pertinent KPIs and evaluate marketing’s impact on growth and value creation.
- Collaborate closely with other hub functions such as Market & Business Intelligence, Innovation, and Commercial to translate market and customer insights into effective innovation, marketing, and sales strategies.
Candidate Profile
- Completed degree in Marketing, Business Administration, or a related field.
- Several years of relevant experience in strategic FMCG or B2B marketing and brand management, specifically within the food or ingredient sector.
- Proven experience in the food industry is mandatory.
- Demonstrated success in building or transforming group-wide marketing structures, platforms, or brand models.
- Experience working within complex and ideally international corporate environments.
- Strong strategic and analytical skills with a focus on execution, excellent communication, moderation, and stakeholder management abilities.
- Fluent in German and English, both written and spoken.
Additional Information
The position is permanent and based in the Rhein-Neckar metropolitan area. For further details, candidates can contact Marcel Weber by phone at 0621 421347.