Strategic Communications Specialist

Overview

The Strategic Communications Specialist plays a crucial role in advancing the mission and initiatives of Blue Learning by crafting and disseminating persuasive content for diverse audiences. This position creates written and digital materials, manages specific social media tasks, supports media relations, and ensures consistent brand representation across multiple channels. Collaborating with various departments, the specialist highlights achievements in student success, educational programs, and organizational milestones.

Key Responsibilities

• Produce, edit, and distribute engaging content for digital platforms including websites, newsletters, blogs, and press releases.
• Develop communication materials that promote branding, student recruitment, stakeholder engagement, and community outreach.
• Work closely with campus and department leaders to identify and share compelling stories and accomplishments.
• Aid in planning, creating, scheduling, and publishing content for organizational social media channels.
• Manage and coordinate content across over 100 social media accounts, ensuring brand uniformity and accuracy.
• Monitor social media interactions and suggest strategies to boost engagement and follower growth.
• Assist in crafting and implementing communication campaigns aligned with organizational goals.
• Help maintain brand consistency in all communications, both internal and external.
• Contribute to developing communication strategies and industry best practices.
• Support media relations activities including handling media inquiries and public relations efforts.
• Foster positive relationships with internal teams and external stakeholders.
• Undertake other related duties as assigned.

Physical Requirements

The role encompasses physical activities such as carrying, climbing, crawling, driving, kneeling, lifting up to 25 pounds, pulling, pushing, reaching, sitting, squatting, stooping, bending, twisting, walking, grasping, talking, and hearing. These demands reflect the essential functions of the job and reasonable accommodations may be made for individuals with disabilities. Occasional national travel and irregular or extended hours may be required.

Qualifications and Skills

• Bachelor’s degree from an accredited institution, preferably in journalism, marketing, communications, public relations, or related disciplines.
• Three to five years of experience in professional communications, public relations, marketing, journalism, or a comparable field.
• Proven ability to write effectively for digital media, including websites, blogs, newsletters, and social media platforms.
• Experience managing projects and collaborating cross-functionally.
• Preferably skilled in social media management tools, content planning, and analytics.
• Background in education, nonprofit, or public sector communications is advantageous.
• Excellent writing, editing, proofreading, and storytelling capabilities.
• Adaptable messaging skills tailored to various audiences and channels.
• Strong organizational aptitude to juggle multiple projects and deadlines.
• Ability to work autonomously and as part of a team.
• Strong interpersonal and relationship management abilities.
• Good judgment and understanding of confidentiality standards.
• Competence with Google workspace products and general digital communication tools.
• Familiar with social media platforms, content management systems, and basic analytics reporting.
• Capable of adjusting to shifting priorities and organizational requirements.

Equal Opportunity Statement

The organization is committed to providing equal employment opportunities without discrimination based on race, color, national origin, age, religion, sex, marital status, veteran status, disability, or other legally protected statuses.