State Manager - SpikedAde Sales - Georgia

About the Role

We are seeking a hands-on State Manager based in Atlanta to oversee SpikedAde sales across the entire state of Georgia. This position focuses on driving volume, expanding distribution, and enhancing brand awareness through close collaboration with distributor teams. Reporting to the SVP of Sales, you will be responsible for crafting and executing localized sales initiatives that support SpikedAde’s growth as a vodka-based sports drink-inspired ready-to-drink (RTD) product.

Key Responsibilities

• Lead and manage distributor partnerships, especially with Empire Distributors, fostering strong teamwork and operational excellence.
• Plan and execute territory management, including chain and independent store programming to meet sales objectives and KPIs.
• Organize and lead monthly, quarterly, and annual planning and review meetings with distributor leadership for alignment and performance tracking.
• Work in trade alongside wholesalers and SpikedAde representatives three times per week, targeting top 30 off-premise and top 30 on-premise accounts.
• Oversee administrative duties such as managing sales documentation, budget oversight, expense tracking, and forecasting aligned to inventory and production levels.

Experience and Qualifications

• Minimum of 5 years in sales, with at least 2 years managing sales teams.
• Background in beverage alcohol or consumer packaged goods (CPG) sales is preferred.
• Proven success in leading teams and achieving measurable sales growth.
• Strong analytical, organizational, and interpersonal communication skills.
• Bachelor’s degree preferred, or equivalent professional experience.
• Valid driver’s license required.

Core Competencies

• Leadership: Ability to inspire and motivate teams toward sales goals.
• Strategic Thinking: Capability to develop sales strategies based on market data.
• Communication: Effective and persuasive communication with both internal team members and external partners.
• Problem Solving: Proactively tackling issues and implementing viable solutions.
• Relationship Building: Strong aptitude for cultivating partnerships with distributors and key accounts.
• Integrity & Professionalism: Commitment to uphold company ethics and values.

About SpikedAde

SpikedAde is a pioneer vodka-based enhanced beverage inspired by classic sports drink flavors. It features zero sugar, 100 calories, and is non-carbonated, crafted for today’s social settings. After successful launches in New Jersey and national expansion with top distributors, SpikedAde is entering a new phase of growth, seeking dynamic sales leadership to continue its trajectory.

Additional Information

The role requires on-site presence in Atlanta, Georgia, with regular engagement in trade and partnership meetings. This is a full-time position with direct reporting to senior sales leadership, emphasizing leadership, strategic planning, and flawless sales execution across diverse channels.