Social Media Specialist

About Eightcap

Eightcap is a technology-driven company operating at the nexus of advanced technology and international financial markets. Headquartered in Melbourne, Australia, with additional offices in the UK, Cyprus, and Bulgaria, Eightcap develops high-performance infrastructure that connects users to CFD markets with reliability, security, and precision. The company embraces a culture of diverse perspectives, open dialogues, and technical excellence fostering agile mindsets and collaboration to innovate rapidly and disrupt traditional norms.

Role Overview

We are looking for a Social Media Specialist who approaches social channels as impactful growth drivers rather than just content schedules. This role will own and elevate Eightcap's global social media presence by shaping narratives and broadening the brand's worldwide influence.

Key Responsibilities

• Manage both organic and paid social media efforts across platforms like Meta, TikTok, YouTube, LinkedIn, Reddit, and X, enhancing brand visibility and reach.
• Lead targeted Meta-reaching and engagement campaigns including ad setup, A/B testing, and real-time optimization to maximize results.
• Create original visual content utilizing tools such as Figma, Adobe Creative Suite, and Canva, ensuring consistent brand tone, messaging, and identity.
• Adapt messaging and visuals for distinct global regions including APAC, EMEA, and LATAM while preserving brand coherence.
• Analyze social media metrics related to reach, engagement, and community expansion, using data insights to refine strategies continuously.
• Engage proactively with online communities, including Reddit trading forums, to foster trust and brand loyalty.
• Collaborate with cross-functional teams in marketing, product, and branding to support integrated go-to-market campaigns.

Candidate Profile

• Demonstrated experience managing social media channels leading to measurable increases in brand reach, engagement, and presence.
• Excellent communication skills, comfortable engaging users in social media discussions.
• In-depth knowledge of Meta advertising setups, campaign formats, optimization techniques, and conducting A/B testing.
• Competent in producing engaging visual content using Canva, Figma, or Adobe Creative Suite.
• Strong analytical skills with ability to track key performance metrics and iteratively improve strategies.
• Self-driven and able to juggle multiple priorities effectively in a fast-moving environment.
• Experience conducting global or multi-region social media campaigns is highly advantageous.
• Exposure to fintech, trading, or financial services sectors, additional paid community management on platforms beyond Meta, or familiarity with social listening/scheduling tools is a plus but not mandatory.

Employee Benefits

• Performance-oriented workplace empowering autonomy and accountability.
• Ongoing professional and technical development opportunities.
• Wellness perks including monthly corporate massages.
• Weekly social gatherings with drinks every Friday at 4 pm.
• Parental leave benefits and employee referral bonus schemes.
• Annual flu vaccination programs and option for purchased leave.
• Novated leasing plans for vehicle financing and management.
• Convenient CBD location with excellent public transport access.
• A multicultural, collaborative, and supportive team atmosphere.
• Participation in innovative company projects and regular social events.