- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Applicants should have hands-on experience with TikTok and Instagram growth, short-form content creation, and personal brand building. Experience in finance or insurance is beneficial but not mandatory. The role is best suited to someone comfortable with organic growth strategies and available duri…
- Resume
- Required to apply
Where you'll work
Job description
Overview
This freelance social media role is focused on building and managing a premium presence on TikTok and Instagram from the ground up. The work combines personal branding, short-form video production, and organic audience growth. The selected specialist will take the client’s ideas and turn them into polished, high-quality content while shaping a refined, education-led brand presence.
About the Client
The client is a life insurance agent serving families and union members through benefit-focused services. The brand direction is intentionally exclusive and elevated, more like a private members-only community than a broad consumer page. The goal is to create a credible, high-end profile that draws the right audience naturally and converts interest into referrals.
Responsibilities
- Create and execute a complete social media strategy for TikTok and Instagram, starting from zero.
- Set the content themes, brand positioning, and a reliable posting schedule.
- Transform the client’s raw ideas into polished short-form content.
- Handle production and editing for Reels, TikToks, Shorts, other short videos, plus supporting graphics, captions, and written copy.
- Lead the personal rebrand and maintain a consistent, premium, education-first identity.
- Develop content that explains life insurance, family protection, and generational wealth in a clear, approachable, and non-promotional way.
- Increase organic reach and build community interest and referrals without relying on paid ads.
- Monitor engagement, share performance updates, and keep improving the content strategy.
Requirements
- Demonstrated success growing TikTok and Instagram accounts, supported by a portfolio and measurable outcomes.
- Strong ability in short-form video, including concept development, shooting guidance, and editing.
- Capability in graphic design, caption writing, and copywriting.
- Experience developing personal brands or founder-led brands, including repositioning or rebranding work.
- An eye for premium, polished, aspirational aesthetics that feel curated rather than generic or corporate.
- Ability to simplify complex or educational topics and make them engaging; experience in finance or insurance is an advantage.
- Preference for organic, community-driven, and referral-based growth strategies rather than paid acquisition.
- Flexible, self-directed, and collaborative, with the confidence to take direction and move independently.
- Availability during EST working hours.
Work Arrangement
This is a part-time onsite freelance opportunity based in Toronto, Ontario, Canada.
Additional Information
The role centers on education-first content and a trust-led brand approach. The online presence should feel premium, curated, and invitation-only in tone, with the purpose of attracting the right audience and encouraging referrals.
No fixed stipend or salary amount was provided.
No opening count, start date, or application deadline was specified.