Social Media Specialist - Kids, Toys & Nursery

About the Role

Farmers Trading Company Ltd, a prominent retailer in New Zealand with a rich legacy and diverse product range, seeks a talented Social Media Specialist to elevate the online presence of its kids, toys, and nursery categories. Collaborating closely with the Social Media Lead as well as brand and merchandising teams, the candidate will develop and implement captivating social media content that aligns with the company’s strategic goals.

Responsibilities

• Plan and execute social media campaigns for kids, toys, and nursery segments, overseeing all stages from concept through to reporting.
• Assist in crafting content calendars, campaign timelines, and obtaining necessary approvals across social platforms.
• Manage community interactions, monitor deadlines, and analyze campaign performance metrics.
• Collaborate with cross-functional teams, external agencies, influencers, and content creators to produce impactful campaigns.
• Ensure consistency in content quality, brand voice, and adherence to Farmers’ brand guidelines.
• Keep abreast of social media trends, consumer interests, and category developments to inform content creation.
• Stay updated on emerging platform features and social media best practices.
• Utilize data insights to assess campaign effectiveness and refine future strategies.

Candidate Profile

• Minimum of two years’ experience in social media or digital content roles, preferably within retail or kids-oriented sectors.
• A tertiary qualification in Marketing, Communications, Digital Media, or a related discipline.
• Proficiency in content creation is mandatory; familiarity with Adobe Creative Suite and advanced Microsoft Office skills are advantageous.
• Deep understanding of various social media channels, content types, current trends, and industry best practices.
• Proven track record in managing social media campaigns end-to-end, including influencer marketing experience.
• Excellent organizational skills, strong communication abilities, and meticulous attention to detail.

Additional Information

Join a well-established New Zealand fashion brand that values creativity, teamwork, and community involvement. This role offers the opportunity to work with renowned brands and engaging home-related products within a supportive marketing environment. Please be aware that by the end of 2027, the company will be relocating to a new Support Office located on Pitt Street, Auckland.