Social Media Specialist

About Torrid

Torrid fosters an inclusive and diverse environment that thrives on open communication, empowerment, recruitment, training, career growth, and employee retention. The company values diverse backgrounds and perspectives as fundamental to its success.

Role Overview

The Marketing team seeks a Social Media Specialist to energize our brand presence across social platforms. This role involves implementing strategies to increase engagement, enhance brand visibility, and support key campaigns, product launches, and brand events. It requires close collaboration with Creative, Integrated Marketing, eCommerce, Merchandising teams, and external partners to craft compelling content, manage distribution, evaluate performance, and identify optimization opportunities. The position follows a hybrid work arrangement.

Key Responsibilities

• Develop and implement social media strategies aligned with brand and marketing goals across major platforms.
• Oversee daily content publishing and continuous content optimization on all social channels.
• Stay current on social trends, platform updates, and best practices to maintain brand relevance and competitiveness.
• Coordinate social media elements during campaign launches ensuring punctual delivery.
• Collaborate cross-functionally to integrate social content within broader marketing plans.
• Manage social content calendars and publishing schedules effectively.
• Work alongside Creative to produce platform-tailored content that matches the brand’s voice and visual style.
• Create engaging captions and optimize messaging for each specific platform.
• Assist with content planning, asset management, and campaign execution logistics.
• Support influencer campaigns by handling product shipments, approving content, managing timelines, and reporting outcomes.
• Build and maintain relationships with creators and assist daily communications.
• Monitor social community engagement and respond or escalate conversations appropriately.
• Identify emerging creators and new partnership possibilities.
• Track and analyze social media performance metrics and campaign key performance indicators.
• Prepare comprehensive weekly and monthly reports offering insights and improvement recommendations.
• Conduct competitor research and monitor industry trends.
• Propose strategies to enhance engagement and overall content effectiveness.

Candidate Requirements

• Minimum 3 to 5 years of social media experience, ideally with retail, fashion, lifestyle, or consumer-focused brands.
• Strong proficiency with Instagram, TikTok, Facebook, Pinterest, YouTube, and knowledge of emerging platforms.
• Experience in managing content calendars and using publishing tools.
• Familiarity with social media analytics and reporting platforms.
• Excellent writing and communication abilities.
• Exceptional organizational skills capable of handling multiple projects in a dynamic environment.
• Collaborative team player with a proactive and solution-driven attitude.
• Passionate about storytelling, nurturing online communities, and advancing social media innovations.

Compensation and Benefits

• A welcoming culture that encourages authenticity and acceptance.
• Competitive salary range from $75,000 to $85,000 annually, including 401(k) with company match and potential performance bonuses.
• Comprehensive benefits package covering medical, dental, vision, and Flexible Spending Account (FSA).
• Generous 50% employee discount and access to exclusive employee sales.
• Paid volunteering time up to 32 hours annually to support community engagement causes.
• Tuition reimbursement program.
• Employee Assistance Program offering support for various personal and family matters including legal, financial, and mental health services.
• Discounts on cell phones, computers, entertainment tickets, and more.
• Pet insurance coverage for employees' pets.
• Opportunity to work alongside industry leaders with potential for career advancement at various organization levels.

Additional Information

Torrid is an equal opportunity employer, committed to diversity and non-discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected category. The company participates in E-Verify and provides reasonable accommodations upon request for individuals facing access challenges. Further legal notices regarding employment eligibility and privacy rights are available internally.