Social Media Specialist

About the Role

Club Travel Limited, the company behind two of Ireland’s major travel brands, Budget Travel and Abbey Travel, is looking for a Social Media Specialist to take charge of its social presence and help expand it. This is a practical, content-heavy position focused on creating a strong flow of engaging material across channels, including both video and static creative. You will manage the day-to-day social media output, build content, and use performance data to increase reach, interaction, and commercial results. Because video is a central part of the job, you should be comfortable appearing on camera and representing the brand in content.

Key Responsibilities

• Plan, produce, edit, and publish polished social content, including short-form video, static posts, and carousel formats.
• Record, present, and edit on-site video at the office, including content where you appear on camera to promote products and offers.
• Guide retail colleagues or other staff members who are featured in social content.
• Design and run social strategies that improve reach, website visits, engagement, and posting consistency.
• Build and maintain interaction with followers while handling replies in a professional and engaging way.
• Monitor social trends, formats, and tools, and quickly turn relevant ideas into brand-friendly content.
• Measure performance using social and web analytics, improve content based on results, and report on key measures such as engagement, traffic, and revenue.
• Work closely with the Digital Marketing team on campaigns across paid media, website, email, Google display, and other digital channels.
• Partner with retail teams to highlight current offers and promotions.
• Own the social calendar and lead the social/content function day to day, coordinating any team support available.

Candidate Profile

Essential

• Background in managing social media accounts and producing content.
• A portfolio showing both video and static/graphic work, such as TikTok, Instagram Reels, and carousel content.
• Comfort and confidence presenting on camera, since video performance is a core part of the role.
• Ability to use tools such as Canva, CapCut, Edits, or similar platforms to create captions, on-screen text, and visual elements.
• Practical experience filming content on a smartphone and/or DSLR/mirrorless camera, with basic lighting and sound knowledge.
• Strong understanding of social and web analytics, including tools such as Meta Insights, TikTok Studio, and GA4, with the ability to turn numbers into clear reports.
• Creative storytelling skills, with strong copywriting for captions and hooks.
• Good communication, strong attention to detail, and the ability to manage work independently.

Desirable

• A degree in Marketing, Communications, Business, or a related subject, or equivalent hands-on experience.
• Experience creating content in travel, destination, or lifestyle categories.
• Exposure to paid Meta advertising.

Additional Information

This is an on-camera position. Any content you appear in may be published across the company’s social channels and may also be used in paid social advertising.

What We Offer

• A collaborative and energetic workplace within a leading travel business.
• The chance to work across a range of exciting travel brands.
• Opportunities to grow your career in social media and digital marketing.
• A competitive salary and benefits package.