Social Media Specialist

About the Role

We are seeking a creative and driven Social Media Specialist to enhance and expand our online presence across various social media platforms. The candidate will be responsible for content creation, branding, and driving audience engagement, especially in the real estate sector.

Key Responsibilities

• Oversee and develop social media profiles including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
• Plan and implement a monthly content calendar for social platforms.
• Create engaging content such as Reels, posts, stories, carousels, videos, and promotional graphics.
• Craft compelling captions, headlines, and marketing content geared towards real estate.
• Shoot and edit short videos and Reels to boost engagement.
• Collaborate with sales and marketing teams to promote real estate projects and attract investment opportunities.
• Keep abreast of the newest trends, popular audio, hashtags, and content formats in social media.
• Maintain daily posting schedules and ensure consistent brand messaging.
• Engage with the audience by responding to comments and messages promptly.
• Analyze social media metrics regularly and prepare reports detailing reach, engagement, lead generation, and growth.
• Develop strategies to enhance followers, engagement, brand recognition, and qualified leads.
• Work alongside graphic designers, video editors, and other team members as required.

Requirements

• 1 to 3 years of experience in Social Media Management or Digital Marketing.
• Additional experience in digital marketing is advantageous.
• Strong proficiency with Instagram, Facebook, YouTube, LinkedIn, and WhatsApp platforms.
• Sound understanding of Instagram Reels and other short-video content.
• Familiarity with design and video tools such as Canva, CapCut, Premiere Pro, or comparable software.
• Excellent communication and copywriting capabilities.
• Creative with a strong aesthetic sense for visual presentation.
• Ability to interpret social media analytics and track performance effectively.
• Self-motivated with the capacity to manage deadlines independently.

Key Performance Indicators (KPIs)

• Growth in social media reach and engagement.
• Increase in number of followers.
• Views and retention of Reels and videos.
• Lead generation originating from social media campaigns.
• Consistency and quality of published content.
• Improvement in brand awareness and online presence.

What We Offer

• An opportunity to contribute to an expanding company.
• Creative autonomy to innovate with content development.
• Incentives based on performance.
• Possibilities for professional growth and learning.
• A dynamic and collaborative workplace atmosphere.

Additional Information

Interested candidates should submit their CV alongside samples of their social media work or portfolio to the provided contact number.

Salary

Compensation ranges between 15000 to 25000 INR per month.