Social Media Specialist

Role overview

This position is for a freelance social media specialist who will own the full social presence for TikTok and Instagram, from strategy through content production and account management. The work combines personal branding, short-form video, and organic audience building.

The right person will be able to take a client’s raw ideas and shape them into polished, high-quality content. The goal is to create a refined, education-led brand presence that feels premium and credible from the start.

About the client

The client is a life insurance agent serving families and union members with benefits-focused offerings. The brand positioning is intentionally selective and upscale, designed more like a members-only community than a broad consumer page. The emphasis is on education, trust, and attracting the right audience naturally, with the end goal of turning inbound interest into referrals.

Responsibilities

• Build and manage a complete social media strategy for TikTok and Instagram from scratch
• Set the content themes, brand positioning, and posting rhythm
• Convert the client’s ideas into refined short-form content
• Handle content creation and editing end to end, including Reels, TikToks, Shorts, captions, graphics, and supporting copy
• Shape the personal brand into a unified, premium, education-first identity
• Develop content that explains life insurance, family protection, and generational wealth in a clear, approachable, non-pushy way
• Increase organic reach and engagement to generate community, inbound interest, and referrals
• Monitor performance, share progress updates, and adjust the content approach based on results

Requirements

• Demonstrated success growing TikTok and Instagram accounts, supported by a portfolio and measurable results
• Strong capability in short-form video, including concept development, filming direction, and editing
• Good command of graphic design, caption writing, and copywriting
• Experience building personal brands or founder-led brands, including brand refreshes or repositions
• An eye for premium, aspirational visuals that feel curated rather than generic or corporate
• Ability to simplify educational or complex subjects in an engaging way; familiarity with finance or insurance is an advantage
• Preference for organic, community-based, and referral-driven growth instead of paid advertising tactics
• Adaptable, collaborative, and proactive, with the ability to take direction and execute independently
• Must be available during EST working hours

Additional information

This is a freelance role based in Montreal, Quebec, Canada. The schedule is part-time and on-site.

No stipend or salary amount was specified.