Social Media Sales & Growth Associate
Accra, Greater Accra Region, Ghana · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Applicants should be ready to work full time onsite in Legon, Greater Accra Region, Ghana, and be comfortable supporting peak engagement hours, including some evenings and weekends.
- Resume
- Required to apply
Where you'll work
Job description
About the Role
Phlenu is looking for a Social Media Sales & Growth Associate who can turn online attention into actual revenue. The role focuses on selling across TikTok, Instagram, and WhatsApp for a fast-expanding digital brand in Ghana.
About Phlenu
Phlenu is an evolving African business ecosystem that brings together e-commerce through Phlenu Shopping, logistics through Phlenu Delivery, and upcoming business solutions through Phlenu Business. The company is working to shape the future of digital commerce across Ghana and Nigeria.
What You Will Do
- Use social platforms to generate direct sales and sign-ups through TikTok and Instagram Lives, Reels, Stories, direct messages, and WhatsApp follow-ups.
- Reply quickly to questions, promote offers, and turn comments and DMs into completed purchases.
- Develop and share sales-driven content across TikTok, Instagram, Facebook, X, Threads, and YouTube Shorts, using local trends and language that connect with audiences in Ghana.
- Execute weekly campaigns, including promotions, flash sales, and product launches.
- Grow a trusted online community while working with micro-influencers and affiliates in Ghana and Nigeria.
- Monitor performance and submit weekly reports on social-led sales, leads, and DM/WhatsApp conversion rates, then use the data to improve results.
What You Need
- Demonstrated ability to generate sales through TikTok and Instagram rather than only building engagement.
- Practical experience with DM-based selling and WhatsApp conversions.
- Strong awareness of consumer behavior in Ghana.
- Clear, adaptable communication skills with the ability to shift between professional and street-smart tone.
- Comfort working toward sales targets, KPIs, and revenue objectives.
- Willingness to work during high-engagement periods, including some evenings and weekends.
Preferred Experience
- Exposure to Meta or TikTok advertising.
- Experience in e-commerce, logistics, retail, or consumer-facing brands.
- Background in influencer marketing or affiliate marketing.
Success Metrics
Performance will be judged by revenue produced through social channels, the number of leads and conversions from Lives, DMs, and WhatsApp, engagement-to-sale conversion rates, and results from influencer or affiliate activity.
What We Offer
- Competitive fixed pay along with commission based on performance.
- A defined pathway for progression into Marketing Lead or Growth positions.
- Room for creativity and ownership over outcomes.
- The opportunity to help shape a fast-growing African brand from within.
Work Schedule
The role requires flexibility to cover peak audience activity periods, which may include evenings and weekends.