Social Media & Performance Marketing Manager - Hospitality Group

About Us

We are an expanding hotel group with distinctive properties, each with its own unique character. Our goal is to infuse each hotel with a personalized identity. To strengthen our teams, we seek a creative and data-driven Social Media & Performance Marketing Manager to amplify the digital presence of our hotel brands.

Key Responsibilities

• Develop a unified social media strategy that maintains brand consistency across our hotels while highlighting individual properties' unique features.
• Plan, create, and publish engaging content including text, images, and videos (Reels) on platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• Design, manage, and optimize targeted paid advertising campaigns on Meta platforms (Facebook & Instagram Ads) and Google Ads (PPC/Performance Max) to increase bookings and brand recognition.
• Oversee social media community management by engaging directly with followers and fostering brand loyalty.
• Continuously monitor and analyze the performance of organic and paid campaigns, interpreting KPIs to make informed optimization recommendations.
• Collaborate closely with onsite hotel teams to capture authentic content and stories from everyday hotel operations.

Candidate Profile

• A minimum of 2 to 3 years’ professional experience in social media management and performance marketing, preferably within hospitality, tourism, lifestyle, or agency sectors.
• Strong expertise in Meta Business Manager, Google Ads Manager, and common social media management and analytics tools.
• Creative mindset with a flair for aesthetic content and a solid understanding of brand management plus the latest social media trends.
• Comfortable interpreting data, with the ability to allocate budgets effectively for maximum return on investment (ROI).
• Fluent German (C2 level) and strong written and spoken English skills.

What We Offer

• Flexible work arrangements, including home office and hybrid options.
• Significant autonomy to shape the digital identity of a hotel brand.
• Competitive salary package alongside employee discounts across our hotels.
• A culture characterized by flat hierarchies, fast decision-making, and a dynamic, welcoming team environment.

Additional Information

The role is based in Berlin with hybrid remote work options within Germany. Applications should include a portfolio or samples of work, the earliest possible start date, and salary expectations. The contact email is Personal@orangehotels.de.