Social Media Marketing Specialist

Company Overview

Front of House is a creative studio focused on hospitality. The team partners with restaurants, bars, hotels, and lifestyle brands to tell their stories through content, creative work, and marketing. Their approach is rooted in real venues, real people, and real experiences, aiming to capture the character of each space and turn it into brand content that lasts beyond the venue itself. From planning to production, they build brands that feel refined, intentional, and authentic.

Role Overview

This full-time Sydney-based position is for a Social Media Marketing Specialist who will be involved in strategy, content creation, and everyday execution. The role spans multiple hospitality clients and includes developing social media plans, producing content on location, managing accounts, and delivering campaigns that support awareness and increase foot traffic.

The position requires a strong understanding of venue operations and the ability to capture spaces at their best, then translate that into social content that feels natural, engaging, and consistent with each brand. You will shape how these businesses present themselves online, from active service periods to quieter behind-the-scenes moments.

Key Responsibilities

• Create and execute social media strategies and content plans for a variety of hospitality clients.
• Capture photo, video, and lo-fi content directly at venues in fast-moving environments.
• Manage social accounts and handle day-to-day publishing and campaign rollout.
• Develop content that supports both brand awareness and in-person traffic.
• Work closely with clients and venue teams to coordinate shoots and understand operational flow.
• Review performance data and refine content or strategy based on results.
• Balance multiple venues and priorities while maintaining quality and brand consistency.

Requirements

• Demonstrated knowledge of social media marketing for hospitality or lifestyle brands.
• Strong hands-on content creation ability across photo, video, and lo-fi formats.
• Experience planning and managing social calendars and campaign activity.
• Confidence capturing content on-site in busy, time-sensitive environments.
• Clear communication skills and the ability to work directly with clients and venue staff.
• Comfort using performance insights to guide adjustments in strategy.
• Sharp attention to detail, strong creative judgement, and a good sense of branding.
• Self-driven, well organised, and capable of managing several venues at the same time.
• Working knowledge of Instagram, TikTok, and Facebook.
• A relevant degree is preferred, though not mandatory.
• Background in hospitality, content, or social media is considered an advantage.

Additional Information

This role is onsite in Sydney, New South Wales, Australia and is offered as a full-time position. No salary, stipend, number of openings, start date, or application deadline was specified in the source information.