Social Media Marketing Specialist

About JCL Development

JCL Development is a real estate development company focused on fostering dynamic communities where people live, work, play, and connect. Their projects include restaurants, entertainment venues, residential areas, retail spaces, and community programs, each with a unique story to share.

Position Summary

The Social Media Marketing Specialist will be responsible for managing the social media footprint for JCL Development and its associated brands and properties. This role involves planning, creating, publishing, and managing engaging digital content that increases brand awareness, strengthens community ties, and tells the stories behind JCL's developments. The position demands an on-site presence to produce authentic content through photography, videography, interviews, and event coverage.

Key Responsibilities

• Manage and oversee the social media accounts for JCL Development and associated brands.
• Establish and maintain content schedules across a variety of social platforms.
• Capture quality photos and videos at properties, events, openings, and community activities.
• Create captivating short-form videos such as Reels and Stories tailored for each platform.
• Compose creative and brand-consistent captions and social media text.
• Design and edit images and videos suited for social media.
• Plan, publish, and optimize posts across all social channels.
• Respond promptly and professionally to comments, messages, reviews, and conversations online.
• Engage actively with the community to build relationships and enhance brand presence.
• Collaborate with marketing, operations, and leadership teams on campaigns and content strategies.
• Keep updated on social media trends, platforms, and effective practices.
• Analyze social media metrics and offer insights to boost engagement and expansion.
• Assist with live event social media coverage as needed.

Candidate Qualifications

• Proven experience managing social media for companies or brands.
• Strong skills in photography, videography, and content creation.
• Proficient in editing short-form video content tailored for social media.
• Excellent written and verbal communication abilities.
• Comfortable using Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
• Experience with scheduling and managing social media content tools.
• Capable of handling multiple brands and maintaining organization.
• Creatively minded with a knack for storytelling and visual design.
• Self-motivated, able to work independently and as part of a team.
• Available to work some evenings and weekends to cover events.
• Must have a valid driver's license and reliable transportation.

Preferred Extras

• Graphic design experience with Adobe Creative Suite or Canva.
• Familiar with social media analytics and reporting.
• Basic understanding of paid social media advertising.
• Experience with drone photography or videography is a plus.

Success Metrics

• Consistent, engaging content delivery across all JCL Development brands.
• Enhanced community interaction and follower growth.
• High-quality visual content showing genuine stories of people, places, and events.
• Creative narrative that communicates JCL Development's community impact.
• Proactive identification and creation of content opportunities.

Additional Information

This is a lively, hands-on role requiring physical attendance at various company locations and events in the Youngstown-Warren area. The role supports a collaborative team environment focused on community engagement and growth.